Amazon.com, Inc. (AMZN) Stock Price & Analysis
Market: NASDAQ • Sector: Consumer Cyclical • Industry: Specialty Retail
Amazon.com, Inc. (AMZN) Profile & Business Summary
Amazon.com, Inc. engages in the retail sale of consumer products and subscriptions through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). Its products offered through its stores include merchandise and content purchased for resale; and products offered by third-party sellers The company also manufactures and sells electronic devices, including Kindle, Fire tablets, Fire TVs, Rings, Blink, eero, and Echo; and develops and produces media content. In addition, it offers programs that enable sellers to sell their products in its stores; and programs that allow authors, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content. Further, the company provides compute, storage, database, analytics, machine learning, and other services, as well as fulfillment, advertising, and digital content subscriptions. Additionally, it offers Amazon Prime, a membership program. The company serves consumers, sellers, developers, enterprises, content creators, and advertisers. Amazon.com, Inc. was incorporated in 1994 and is headquartered in Seattle, Washington.
Key Information
| Ticker | AMZN |
|---|---|
| Exchange | NASDAQ |
| Official Site | https://www.amazon.com |
Market Trend Overview for AMZN
One model, two time views: what the market looks like right now, and where the larger trend is heading over time.
SRE (WhaleQuant Structural Regime Engine) SRE evaluates how price structure evolves across daily and weekly timeframes to define the prevailing market regime. Beyond identifying trends, consolidations, and exhaustion phases, it distinguishes between raw structural strength and deployable participation quality. The model dynamically adjusts for structural context and extension risk, assessing whether conditions are supportive, stretched, fragile, or structurally impaired. Its purpose is not to forecast precise price levels, but to determine whether risk deployment is aligned with underlying market structure.
Longer-Term Market Trend (Mid to Long Term)
Shows the bigger market trend, how strong it is, and where risks may start to build over the next few weeks or months. — Updated as of 2026-08-10 (ET)
As of 2026-08-10, AMZN is in a strong upward move. Over the longer term, the trend remains bullish.
AMZN last closed at 278.09. The price is about 2.9 ATR above its recent average price (259.28), and the market is currently in a strong upward move. Price at 278.09 is holding above minor support near 270.73. If price continues higher, it may face minor resistance around 287.20. View Support & Resistance from Options
The broader uptrend is still intact, but price has moved far from its recent average, increasing the risk of a pullback.
Trend score: 95 out of 100. Overall alignment is strong. The market is currently in a strong and established uptrend. Trend signals are well aligned across timeframes, suggesting a stable and consistent trend.
Price is stretched well above its recent average (about 2.9 ATR). Upside extension is elevated, and chasing strength here carries a higher pullback risk.
A key downside risk boundary is near 226.86. If price falls below this area, the current structure would likely weaken further.
A systematic trend-activation signal was most recently triggered on 2026-07-31, reflecting a technical shift toward positive directional alignment.
[2026-08-10] Price moved quickly and looked strong, but participation was limited.Bearish signal near resistance (0.05 ATR away). Reversal risk is higher. Pattern is less clear, so strength is reduced.
Recent bars show mixed price behavior without a clear shift in structural quality or efficiency.
There was no clear sign of meaningful positions being carried into the overnight session.
As of 2026-08-10, price has extended significantly above its primary volume area, entering a liquidity-thin zone. While the uptrend remains intact, the risk of chasing strength has increased.
The model sees a credible bullish edge, with 66.1% upside probability, strong signal alignment, and reward/risk that remains meaningfully favorable.
Up probability is 66.1%, with predictability at 62% and signal agreement at 88%. Reversal risk is 16%, while reward/risk stands at 0.32. That suggests the directional case is supported by broad confirmation and still retains usable quality. At the same time, recent price behavior has shown failed reversal memory.
NOTE: This next-day up/down probability forecast module is still being tested for accuracy. Please do not rely on it for investment decisions. The model does not account for black swan events or company-specific fundamental news, and its estimates are based solely on technical conditions, capital flow, and market sentiment. View forecast history
This estimate uses 1-minute price, volume, and VWAP data from the last 13 trading days, with turnover-based decay. The sample period is 2026-07-23 to 2026-08-10. The current price is 278.09, 7.06% above the estimated average cost of 259.75. An estimated 79.3% of recent positioning is below the current price, while 19.4% is above it. The peak-density price is 271.40. The largest concentrated cost region is 230.70 to 235.10 and contains 20.0% of the estimated distribution. The current price is within the 275.90 to 279.30 cost region. The nearest region below the current price is 274.10 to 274.90. The nearest region above the current price is 283.70 to 286.10.
Short Interest & Covering Risk for AMZN
This analysis looks at overall short interest positioning, focusing on the broader setup rather than short-term noise.
Shows how likely a short squeeze may be under current market conditions.
Short Exposure Percentile
Short interest is relatively low, indicating limited pressure from short positions. (Historical percentile: 30%)
Structure Analysis
AMZN Short positioning is starting to look crowded. Current days to cover is 2.8 trading days, meaning short positions would unwind somewhat slower than average. Short covering could add extra momentum to price moves. No meaningful structural fragility is currently detected (Fragility Score 13/100, DTC percentile 99%) while price maintains a mild upward bias (20D return 11.9%) with short positioning continuing to expand and liquidity softening modestly (volume -12%). Positioning is historically elevated, although price and liquidity conditions do not yet confirm structural fragility. Short positioning is at extreme historical levels.
Risk Summary
No clear bull trap characteristics detected. Recent price behavior remains broadly consistent with current positioning.This reading helps confirm that current price action remains structurally healthy and does not indicate elevated trap risk.
Why Price Reactions May Be Stronger?
Days-to-Cover is elevated versus its own history, but absolute short interest remains moderate. In the latest reporting period, short interest continues to increase. Adaptive thresholds applied to liquidity weakness, near-high detection, and compression sensitivity. As a result, similar news or market events could lead to price moves about 2× larger than usual.
Note:
Short interest data is reported every two weeks by
FINRA.
The most recent snapshot is
2026-07-15 (ET).
Because this data updates slowly, it is not intended to predict short-term price moves. Instead, it helps describe longer-term market structure and where pressure may be building if prices begin to move.