Amazon.com, Inc. (AMZN) Stock Price & Analysis
Market: NASDAQ • Sector: Consumer Cyclical • Industry: Specialty Retail
Amazon.com, Inc. (AMZN) Profile & Business Summary
Amazon.com, Inc. engages in the retail sale of consumer products and subscriptions through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). Its products offered through its stores include merchandise and content purchased for resale; and products offered by third-party sellers The company also manufactures and sells electronic devices, including Kindle, Fire tablets, Fire TVs, Rings, Blink, eero, and Echo; and develops and produces media content. In addition, it offers programs that enable sellers to sell their products in its stores; and programs that allow authors, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content. Further, the company provides compute, storage, database, analytics, machine learning, and other services, as well as fulfillment, advertising, and digital content subscriptions. Additionally, it offers Amazon Prime, a membership program. The company serves consumers, sellers, developers, enterprises, content creators, and advertisers. Amazon.com, Inc. was incorporated in 1994 and is headquartered in Seattle, Washington.
Key Information
| Ticker | AMZN |
|---|---|
| Leadership | Andrew R. Jassy |
| Exchange | NASDAQ |
| Official Site | https://www.amazon.com |
Market Trend Overview for AMZN
One model, two time views: what the market looks like right now, and where the larger trend is heading over time.
This model looks at how prices behave over time to describe the current market environment. It focuses on whether price is moving steadily, stalling, or losing momentum, and checks both short-term and weekly trends for confirmation. The goal is not to predict exact prices, but to help understand when conditions are supportive, risky, or unclear.
Current Market Context (Short-Term)
As of 2026-02-06 (ET), AMZN is moving sideways. Price at 210.32 is below its previous support. The next support is near 198.75, while resistance is around 223.32. View Support & Resistance from Options
Why the market looks this way?
Prices have moved back and forth over recent sessions without making steady progress. Trend signals have changed frequently, which suggests the market is stuck in a range. In this environment, chasing moves in either direction is less reliable.
Longer-Term Market Trend (Mid to Long Term)
Shows the bigger market trend, how strong it is, and where risks may start to build over the next few weeks or months. — Updated as of 2026-02-06 (ET)
As of 2026-02-06, AMZN is breaking down after a failed trend. Over the longer term, the trend remains bullish.
AMZN last closed at 210.32. The price is about 4.5 ATR below its recent average price (232.15), and the market is currently in a breakdown after a failed trend.
The prior trend has broken down. Downside risk is higher, and the market may need time to stabilize before a new direction forms.
Trend score: 20 out of 100. Overall alignment is weak. The market is currently in a breakdown following a failed trend. Trend alignment is weak, and recent signals suggest the structure may be breaking down.
Price is far from its recent average (about 4.5 ATR away). Chasing the move at this level carries a higher risk of a pullback.
There is no clear risk level acting as a key boundary right now.
On 2026-01-21, trend conditions deteriorated, suggesting that moves in the prior direction became less dependable.
[2026-02-05] Trading activity was heavy, but price made little progress.
Recent price action continues to trend lower in a relatively orderly manner, with no clear signs of structural stabilization yet emerging.
There was no clear sign of meaningful positions being carried into the overnight session.
Short Interest & Covering Risk for AMZN
This analysis looks at overall short interest positioning, focusing on the broader setup rather than short-term noise.
Shows how likely a short squeeze may be under current market conditions.
Short Exposure Percentile
Short interest is relatively low, indicating limited pressure from short positions. (Historical percentile: 40%)
Structure Analysis
AMZN Short positioning looks normal. Current days to cover is 1.9 trading days, meaning short positions would unwind somewhat slower than average. Short covering is likely to have a normal impact on price moves.
Bull Trap Structural Risk
No clear bull trap characteristics detected. Recent price behavior remains broadly consistent with current positioning.This reading helps confirm that current price action remains structurally healthy and does not indicate elevated trap risk.
In the latest reporting period, short interest continues to increase. As a result, similar news or market events could lead to price moves about 1× larger than usual.
Note:
Short interest data is reported every two weeks by
FINRA.
The most recent snapshot is
2026-01-15 (ET).
Because this data updates slowly, it is not intended to predict short-term price moves. Instead, it helps describe longer-term market structure and where pressure may be building if prices begin to move.