Amazon.com, Inc. (AMZN) Stock Price & Analysis
Market: NASDAQ • Sector: Consumer Cyclical • Industry: Specialty Retail
Amazon.com, Inc. (AMZN) Profile & Business Summary
Amazon.com, Inc. engages in the retail sale of consumer products and subscriptions through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). Its products offered through its stores include merchandise and content purchased for resale; and products offered by third-party sellers The company also manufactures and sells electronic devices, including Kindle, Fire tablets, Fire TVs, Rings, Blink, eero, and Echo; and develops and produces media content. In addition, it offers programs that enable sellers to sell their products in its stores; and programs that allow authors, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content. Further, the company provides compute, storage, database, analytics, machine learning, and other services, as well as fulfillment, advertising, and digital content subscriptions. Additionally, it offers Amazon Prime, a membership program. The company serves consumers, sellers, developers, enterprises, content creators, and advertisers. Amazon.com, Inc. was incorporated in 1994 and is headquartered in Seattle, Washington.
Key Information
| Ticker | AMZN |
|---|---|
| Exchange | NASDAQ |
| Official Site | https://www.amazon.com |
Market Trend Overview for AMZN
One model, two time views: what the market looks like right now, and where the larger trend is heading over time.
SRE (WhaleQuant Structural Regime Engine) SRE evaluates how price structure evolves across daily and weekly timeframes to define the prevailing market regime. Beyond identifying trends, consolidations, and exhaustion phases, it distinguishes between raw structural strength and deployable participation quality. The model dynamically adjusts for structural context and extension risk, assessing whether conditions are supportive, stretched, fragile, or structurally impaired. Its purpose is not to forecast precise price levels, but to determine whether risk deployment is aligned with underlying market structure.
Longer-Term Market Trend (Mid to Long Term)
Shows the bigger market trend, how strong it is, and where risks may start to build over the next few weeks or months. — Updated as of 2026-11-06 (ET)
As of 2026-11-06, AMZN is moving sideways with low volatility. Over the longer term, the trend remains bullish.
AMZN last closed at 259.30. The price is about 0.7 ATR above its recent average price (254.43), and the market is currently in a sideways market with low volatility. Price at 259.30 is moving between light support near 257.04 and moderate resistance near 259.49. Direction remains unclear. View Support & Resistance from Options
Price is moving in a tight range. This often leads to a stronger move once the range breaks, increasing one-sided risk.
Trend score: 40 out of 100. Overall alignment is unclear. The market is currently in a sideways phase with tightening price movement. The longer-term trend is still positive, but short-term signals are not yet confirming it.
There is no clear key risk boundary right now.
On 2026-10-22, trend conditions deteriorated, suggesting that moves in the prior direction became less dependable.
Recent bars show mixed price behavior without a clear shift in structural quality or efficiency.
Some late-day positioning was observed, but it lacked strong overnight commitment.
The model stays neutral because the setup is not clear enough to justify a directional deployment.
The model does not deploy this setup because predictability is still too low and price is still close to a gamma transition zone. Predictability is 36%, agreement is 93%, and reversal risk is 25%.
NOTE: This next-day up/down probability forecast module is still being tested for accuracy. Please do not rely on it for investment decisions. The model does not account for black swan events or company-specific fundamental news, and its estimates are based solely on technical conditions, capital flow, and market sentiment. View forecast history
This estimate uses 1-minute price, volume, and VWAP data from the last 48 trading days, with turnover-based decay. The sample period is 2026-09-01 to 2026-11-06. The current price is 259.30, 2.67% above the estimated average cost of 252.55. An estimated 72.8% of recent positioning is below the current price, while 26.2% is above it. The peak-density price is 239.50. The largest concentrated cost region is 250.85 to 255.45 and contains 22.9% of the estimated distribution. The current price is within the 258.85 to 259.75 cost region. The nearest region below the current price is 256.25 to 257.55. The nearest region above the current price is 260.05 to 260.15.
Short Interest & Covering Risk for AMZN
This analysis looks at overall short interest positioning, focusing on the broader setup rather than short-term noise.
Shows how likely a short squeeze may be under current market conditions.
Short Exposure Percentile
Short interest is relatively low, indicating limited pressure from short positions. (Historical percentile: 26%)
Structure Analysis
AMZN Short positioning is starting to look crowded. Current days to cover is 2.8 trading days, meaning short positions would unwind somewhat slower than average. Short covering could add extra momentum to price moves. No meaningful structural fragility is currently detected (Fragility Score 13/100, DTC percentile 100%) with short positioning continuing to expand and liquidity softening modestly (volume -14%). Positioning is historically elevated, although price and liquidity conditions do not yet confirm structural fragility. Short positioning is at extreme historical levels.
Risk Summary
No clear bull trap characteristics detected. Recent price behavior remains broadly consistent with current positioning.This reading helps confirm that current price action remains structurally healthy and does not indicate elevated trap risk.
Why Price Reactions May Be Stronger?
Days-to-Cover is elevated versus its own history, but absolute short interest remains moderate. In the latest reporting period, short interest continues to increase. Adaptive thresholds applied to liquidity weakness, near-high detection, and compression sensitivity. As a result, similar news or market events could lead to price moves about 2× larger than usual.
Note:
Short interest data is reported every two weeks by
FINRA.
The most recent snapshot is
2026-10-15 (ET).
Because this data updates slowly, it is not intended to predict short-term price moves. Instead, it helps describe longer-term market structure and where pressure may be building if prices begin to move.