Bath & Body Works, Inc. (BBWI) Stock Price & Analysis
Market: NYSE • Sector: Consumer Cyclical • Industry: Specialty Retail
Bath & Body Works, Inc. (BBWI) Profile & Business Summary
Bath & Body Works, Inc. operates a specialty retailer of home fragrance, body care, and soaps and sanitizer products. The company sells its products under the Bath & Body Works, White Barn, and other brand names through specialty retail stores and websites located in the United States and Canada, as well as through international stores operated by partners under franchise, license, and wholesale arrangements. As of January 29, 2022, it operated 1,755 company-operated retail stores and 338 international partner-operated stores. The company was formerly known as L Brands, Inc. and changed its name to Bath & Body Works, Inc. in August 2021. Bath & Body Works, Inc. was founded in 1963 and is headquartered in Columbus, Ohio.
Key Information
| Ticker | BBWI |
|---|---|
| Exchange | NYSE |
| Official Site | https://www.bbwinc.com |
Market Trend Overview for BBWI
One model, two time views: what the market looks like right now, and where the larger trend is heading over time.
SRE (WhaleQuant Structural Regime Engine) SRE evaluates how price structure evolves across daily and weekly timeframes to define the prevailing market regime. Beyond identifying trends, consolidations, and exhaustion phases, it distinguishes between raw structural strength and deployable participation quality. The model dynamically adjusts for structural context and extension risk, assessing whether conditions are supportive, stretched, fragile, or structurally impaired. Its purpose is not to forecast precise price levels, but to determine whether risk deployment is aligned with underlying market structure.
Longer-Term Market Trend (Mid to Long Term)
Shows the bigger market trend, how strong it is, and where risks may start to build over the next few weeks or months. — Updated as of 2026-07-13 (ET)
As of 2026-07-13, BBWI is showing signs of slowing down. Over the longer term, the trend remains bullish.
BBWI last closed at 20.42. The price is about 0.6 ATR below its recent average price (21.09), and the market is currently in a trend that may be losing strength. Price at 20.42 is near light support around 18.98. Momentum may slow, while light resistance sits near 20.90. View Support & Resistance from Options
The broader uptrend is still intact, but price has moved far from its recent average, increasing the risk of a pullback.
Trend score: 55 out of 100. Overall alignment is unclear. The market is currently in a late-stage trend that may be losing strength. The longer-term trend is still positive, but short-term signals are not yet confirming it.
A key downside risk boundary is near 17.32. If price falls below this area, the current structure would likely weaken further.
On 2026-07-08, trend conditions deteriorated, suggesting that moves in the prior direction became less dependable.
Recent price action shows orderly upward progression with no major deterioration in bar-level efficiency. Structural conditions remain broadly constructive.
There was no clear sign of meaningful positions being carried into the overnight session.
The model sees a bearish edge, but still treats it as a selective downside setup rather than an aggressive downside call.
Up probability is only 42.4%, with predictability at 49% and agreement at 88%. Reversal risk is 24%. That suggests downside pressure is present, while the setup still remains selective rather than extreme.
NOTE: This next-day up/down probability forecast module is still being tested for accuracy. Please do not rely on it for investment decisions. The model does not account for black swan events or company-specific fundamental news, and its estimates are based solely on technical conditions, capital flow, and market sentiment. View forecast history
This reading is based on the last 20 trading days of 15-minute price, volume, and VWAP data. Price is trading 2.9% below the recent estimated cost basis of 21.04, so the recent structure is still leaning under pressure. Price is above the main cost band (19.14 to 19.76), which keeps the recent structure constructive, although extension risk starts to matter more from here. The lower down support area sits around 19.96 to 20.17. The higher up selling area sits around 21.17 to 21.93, so rebounds may begin to slow as price pushes into that zone. Roughly 67% of recent positioning remains under water, so rebound attempts can still run into supply from trapped holders. The main cost band is fairly wide relative to recent ATR, so this structure may behave less cleanly than a tighter setup. From a trading point of view, the structure is still best read by comparing price with the main cost band first, then watching whether the lower support zone or higher supply zone becomes the next directional checkpoint.