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Bath & Body Works, Inc. (BBWI) Corporate Logo

Bath & Body Works, Inc. (BBWI) Stock Price & Analysis

Market: NYSE • Sector: Consumer Cyclical • Industry: Specialty Retail

Bath & Body Works, Inc. (BBWI) Profile & Business Summary

Bath & Body Works, Inc. operates a specialty retailer of home fragrance, body care, and soaps and sanitizer products. The company sells its products under the Bath & Body Works, White Barn, and other brand names through specialty retail stores and websites located in the United States and Canada, as well as through international stores operated by partners under franchise, license, and wholesale arrangements. As of January 29, 2022, it operated 1,755 company-operated retail stores and 338 international partner-operated stores. The company was formerly known as L Brands, Inc. and changed its name to Bath & Body Works, Inc. in August 2021. Bath & Body Works, Inc. was founded in 1963 and is headquartered in Columbus, Ohio.

Key Information

Ticker BBWI
Exchange NYSE
Official Site https://www.bbwinc.com
CIK Number 0000701985
View SEC Filings

Market Trend Overview for BBWI

One model, two time views: what the market looks like right now, and where the larger trend is heading over time.

Longer-Term Market Trend (Mid to Long Term)

Shows the bigger market trend, how strong it is, and where risks may start to build over the next few weeks or months. — Updated as of 2026-08-28 (ET)

As of 2026-08-28, BBWI is moving sideways without a clear direction. Over the longer term, the trend remains bullish.

BBWI last closed at 19.22. The price is about 0.7 ATR below its recent average price (19.92), and the market is currently in a sideways market without a clear direction. Price at 19.22 is moving between light support near 18.98 and minor resistance near 20.82. Direction remains unclear. View Support & Resistance from Options

The market is moving sideways, with no clear direction. Both upside and downside risks remain in play.

Trend Alignment Summary

Trend score: 35 out of 100. Overall alignment is unclear. The market is currently in a sideways market without a clear direction. The longer-term trend is still positive, but short-term signals are not yet confirming it.

Key Risk Level

There is no clear key risk boundary right now.

Recent Trend Signal

On 2026-07-08, trend conditions deteriorated, suggesting that moves in the prior direction became less dependable.

Unusual Price Movement

[2026-08-05] Price moved quickly and looked strong, but participation was limited.

Recent Price Behavior

Recent bars show mixed price behavior without a clear shift in structural quality or efficiency.

Overnight Positioning

There was no clear sign of meaningful positions being carried into the overnight session.

Next-day directional probability forecast Last updated: 2026-08-28 (ET)
Next-session outlook for 2026-08-31 (ET)
No clear next-day edge

What the model sees

The model stays neutral because the setup is not clear enough to justify a directional deployment.


Why the model says this

The model does not deploy this setup because price is still close to a gamma transition zone. Predictability is 54%, agreement is 86%, and reversal risk is 17%.

NOTE: This next-day up/down probability forecast module is still being tested for accuracy. Please do not rely on it for investment decisions. The model does not account for black swan events or company-specific fundamental news, and its estimates are based solely on technical conditions, capital flow, and market sentiment. View forecast history

Recent Cost Distribution Last updated: 2026-08-28 (ET)

This estimate uses 1-minute price, volume, and VWAP data from the last 27 trading days, with turnover-based decay. The sample period is 2026-07-23 to 2026-08-28. The current price is 19.22, 0.24% above the estimated average cost of 19.17. An estimated 51.2% of recent positioning is below the current price, while 48.5% is above it. The peak-density price is 18.68. The largest concentrated cost region is 19.12 to 19.68 and contains 25.4% of the estimated distribution. The current price is within the 19.12 to 19.68 cost region. The nearest region below the current price is 19.01 to 19.04. The nearest region above the current price is 19.82 to 19.84.

Short Interest & Covering Risk for BBWI

This analysis looks at overall short interest positioning, focusing on the broader setup rather than short-term noise.

Squeeze Score 0.55

Shows how likely a short squeeze may be under current market conditions.

Key Market Risk Indicators
Short Crowding (Short Interest / Float) 7.87%
Short Positions Trend Not Increasing
Liquidity Trend (Average Daily Volume) -14.10%
20-Day Return -4.47%
Price vs 20-Day High Below Recent Highs

Short Exposure Percentile

Short interest is relatively low, indicating limited pressure from short positions. (Historical percentile: 29%)

Structure Analysis

BBWI Short positioning looks normal. Current days to cover is 3.3 trading days, meaning short positions would unwind somewhat slower than average. Short covering is likely to have a normal impact on price moves. No meaningful structural fragility is currently detected (Fragility Score 0/100, DTC percentile 74%) and liquidity softening modestly (volume -14%).

Risk Summary

No clear bull trap characteristics detected. Recent price behavior remains broadly consistent with current positioning.This reading helps confirm that current price action remains structurally healthy and does not indicate elevated trap risk.

Why Price Reactions May Be Stronger?

Adaptive thresholds applied to liquidity weakness, near-high detection, and compression sensitivity. As a result, similar news or market events could lead to price moves about 1× larger than usual.


Note: Short interest data is reported every two weeks by FINRA. The most recent snapshot is 2026-07-31 (ET).
Because this data updates slowly, it is not intended to predict short-term price moves. Instead, it helps describe longer-term market structure and where pressure may be building if prices begin to move.

Analytical Modules