Brown & Brown, Inc. (BRO) Stock Price & Analysis
Market: NYSE • Sector: Financial Services • Industry: Insurance - Brokers
Brown & Brown, Inc. (BRO) Profile & Business Summary
Brown & Brown, Inc. markets and sells insurance products and services in the United States, Bermuda, Canada, Ireland, the United Kingdom, and the Cayman Islands. It operates through four segments: Retail, National Programs, Wholesale Brokerage, and Services. The Retail segment offers property and casualty, employee benefits insurance products, personal insurance products, specialties insurance products, loss control survey and analysis, consultancy, and claims processing services. It serves commercial, public and quasi-public entities, professional, and individual customers. The National Programs segment offers professional liability and related package insurance products for dentistry, legal, eyecare, insurance, financial, physicians, real estate title professionals, as well as supplementary insurance products related to weddings, events, medical facilities, and cyber liabilities. This segment also offers outsourced product development, marketing, underwriting, actuarial, compliance, and claims and other administrative services to insurance carrier partners; and commercial and public entity-related programs, and flood insurance products. It serves through independent agents. The Wholesale Brokerage segment markets and sells excess and surplus commercial and personal lines insurance through independent agents and brokers. The Services segment offers third-party claims administration and medical utilization management services in the workers' compensation and all-lines liability arenas, Medicare Set-aside, Social Security disability, Medicare benefits advocacy, and claims adjusting services. The company was founded in 1939 and is headquartered in Daytona Beach, Florida.
Key Information
| Ticker | BRO |
|---|---|
| Exchange | NYSE |
| Official Site | https://www.bbinsurance.com |
Market Trend Overview for BRO
One model, two time views: what the market looks like right now, and where the larger trend is heading over time.
SRE (WhaleQuant Structural Regime Engine) SRE evaluates how price structure evolves across daily and weekly timeframes to define the prevailing market regime. Beyond identifying trends, consolidations, and exhaustion phases, it distinguishes between raw structural strength and deployable participation quality. The model dynamically adjusts for structural context and extension risk, assessing whether conditions are supportive, stretched, fragile, or structurally impaired. Its purpose is not to forecast precise price levels, but to determine whether risk deployment is aligned with underlying market structure.
Longer-Term Market Trend (Mid to Long Term)
Shows the bigger market trend, how strong it is, and where risks may start to build over the next few weeks or months. — Updated as of 2026-07-13 (ET)
As of 2026-07-13, BRO is starting to move higher. Over the longer term, the trend remains bearish.
BRO last closed at 69.21. The price is about 1.3 ATR above its recent average price (66.46), and the market is currently in an early upward move. Price at 69.21 is holding above minor support near 67.22. If price continues higher, it may face light resistance around 69.25. View Support & Resistance from Options
Short-term strength is developing against a weaker long-term trend, which increases the risk of downside reversals.
Trend score: 55 out of 100. Overall alignment is unclear. The market is currently in an early-stage uptrend. The longer-term trend is still negative, but short-term signals are not yet confirming it.
A key downside risk boundary is near 59.19. If price falls below this area, the current structure would likely weaken further.
A systematic trend-activation signal was most recently triggered on 2026-06-16, reflecting a technical shift toward positive directional alignment.
[2026-07-10] Price moved quickly and looked strong, but participation was limited.
Recent bars show mixed price behavior without a clear shift in structural quality or efficiency.
Some late-day positioning was observed, but it lacked strong overnight commitment.
The model sees a bullish edge, with 60.5% upside probability and a still-actionable balance between confirmation and reversal risk.
Up probability is 60.5%, with predictability at 54% and signal agreement at 88%. Reversal risk is 17%, while reward/risk stands at 0.23. That suggests the directional case is supported by broad confirmation and still retains usable quality.
NOTE: This next-day up/down probability forecast module is still being tested for accuracy. Please do not rely on it for investment decisions. The model does not account for black swan events or company-specific fundamental news, and its estimates are based solely on technical conditions, capital flow, and market sentiment. View forecast history
This reading is based on the last 20 trading days of 15-minute price, volume, and VWAP data. Price is trading 6.4% above the recent estimated cost basis of 65.05, which keeps the recent cost structure in a clearly stronger position. Price is above the main cost band (67.49 to 69.14), and about 88% of recent positioning is already in profit. That supports trend strength, but it also raises the chance of profit-taking if momentum cools. The lower down support area sits around 67.49 to 67.94. It looks more like a first buffer than a major floor. The main cost band is fairly wide relative to recent ATR, so this structure may behave less cleanly than a tighter setup. From a trading point of view, the trend still has support, but because the main support sits lower down around 67.49 to 67.94, the key is whether pullbacks remain controlled before dropping back into that zone.