Campbell Soup Company (CPB) Stock Price & Analysis
Market: NASDAQ • Sector: Consumer Defensive • Industry: Packaged Foods
Campbell Soup Company (CPB) Profile & Business Summary
Campbell Soup Company, together with its subsidiaries, manufactures and markets food and beverage products the United States and internationally. The company operates through Meals & Beverages and Snacks segments. The Meals & Beverages segment engages in the retail and foodservice businesses in the United States and Canada. This segment provides Campbell's condensed and ready-to-serve soups; Swanson broth and stocks; Pacific Foods broth, soups, and non-dairy beverages; Prego pasta sauces; Pace Mexican sauces; Campbell's gravies, pasta, beans, and dinner sauces; Swanson canned poultry; Plum baby food and snacks; V8 juices and beverages; and Campbell's tomato juice. The Snacks segment retails Pepperidge Farm cookies, crackers, fresh bakery, and frozen products; Milano cookies and Goldfish crackers; and Snyder's of Hanover pretzels, Lance sandwich crackers, Cape Cod and Kettle Brand potato chips, Late July snacks, Snack Factory Pretzel Crisps, Pop Secret popcorn, Emerald nuts, and other snacking products. This segment is also involved in the retail business in Latin America. It sells its products through retail food chains, mass discounters and merchandisers, club stores, convenience stores, drug stores, and dollar stores, as well as e-commerce and other retail, commercial, and non-commercial establishments, and independent contractor distributors. The company was founded in 1869 and is headquartered in Camden, New Jersey.
Key Information
| Ticker | CPB |
|---|---|
| Exchange | NASDAQ |
| Official Site | https://www.campbellsoupcompany.com |
Market Trend Overview for CPB
One model, two time views: what the market looks like right now, and where the larger trend is heading over time.
SRE (WhaleQuant Structural Regime Engine) SRE evaluates how price structure evolves across daily and weekly timeframes to define the prevailing market regime. Beyond identifying trends, consolidations, and exhaustion phases, it distinguishes between raw structural strength and deployable participation quality. The model dynamically adjusts for structural context and extension risk, assessing whether conditions are supportive, stretched, fragile, or structurally impaired. Its purpose is not to forecast precise price levels, but to determine whether risk deployment is aligned with underlying market structure.
Longer-Term Market Trend (Mid to Long Term)
Shows the bigger market trend, how strong it is, and where risks may start to build over the next few weeks or months. — Updated as of 2026-08-17 (ET)
As of 2026-08-17, CPB is moving sideways with low volatility. Over the longer term, the trend remains bearish.
CPB last closed at 22.68. The price is about 0.3 ATR above its recent average price (22.51), and the market is currently in a sideways market with low volatility. Price at 22.68 is moving between light support near 22.12 and light resistance near 22.81. Direction remains unclear. View Support & Resistance from Options
Price is moving in a tight range. This often leads to a stronger move once the range breaks, increasing one-sided risk.
Trend score: 40 out of 100. Overall alignment is unclear. The market is currently in a sideways phase with tightening price movement. The longer-term trend is still negative, but short-term signals are not yet confirming it.
A key downside risk boundary is near 20.82. If price falls below this area, the current structure would likely weaken further.
On 2026-07-17, trend conditions deteriorated, suggesting that moves in the prior direction became less dependable.
[2026-08-17] Price moved quickly and looked strong, but participation was limited.Bearish signal near resistance (0.19 ATR away). Reversal risk is higher. Pattern is less clear, so strength is reduced.
Recent bars show mixed price behavior without a clear shift in structural quality or efficiency.
Closing activity showed limited conviction and did not suggest strong overnight positioning.
The model stays neutral because the setup is not clear enough to justify a directional deployment.
The model does not deploy this setup because internal signals are not aligned strongly enough. Predictability is 42%, agreement is 35%, and reversal risk is 9%.
NOTE: This next-day up/down probability forecast module is still being tested for accuracy. Please do not rely on it for investment decisions. The model does not account for black swan events or company-specific fundamental news, and its estimates are based solely on technical conditions, capital flow, and market sentiment. View forecast history
This estimate uses 1-minute price, volume, and VWAP data from the last 18 trading days, with turnover-based decay. The sample period is 2026-07-23 to 2026-08-17. The current price is 22.68, 0.45% above the estimated average cost of 22.58. An estimated 51.8% of recent positioning is below the current price, while 47.1% is above it. The peak-density price is 22.64. The largest concentrated cost region is 22.38 to 22.89 and contains 45.9% of the estimated distribution. The current price is within the 22.38 to 22.89 cost region. The nearest region below the current price is 21.98 to 22.05. The nearest region above the current price is 22.93 to 23.05.
Short Interest & Covering Risk for CPB
This analysis looks at overall short interest positioning, focusing on the broader setup rather than short-term noise.
Shows how likely a short squeeze may be under current market conditions.
Short Exposure Percentile
Short interest is relatively low, indicating limited pressure from short positions. (Historical percentile: 11%)
Structure Analysis
CPB Short positioning is starting to look crowded. Current days to cover is 8.4 trading days, meaning short positions would unwind somewhat slower than average. Short covering could add extra momentum to price moves. Structural fragility is elevated (Fragility Score 90/100, DTC percentile 100%) with short positioning continuing to expand and liquidity contracting meaningfully (volume -25%). Short positioning is at extreme historical levels. The configuration implies elevated downside elasticity if momentum shifts.
Risk Summary
Risk conditions are high. If prices begin to weaken, downside reactions could become more sensitive than usual.This indicator is intended as a risk filter, not a directional signal. A High or Extreme reading does not predict an immediate move, but suggests that if prices weaken, downside reactions may be more pronounced.
Why Price Reactions May Be Stronger?
Short positioning is elevated both relative to its own history and in absolute short-interest terms. In the latest reporting period, short interest continues to increase. Average trading volume is weakening, indicating contracting liquidity. Price action is compressing (range is tightening), which can make breaks more sensitive. Phase: Building. Adaptive thresholds applied to liquidity weakness, near-high detection, and compression sensitivity. Crowded short positioning and weakening liquidity are reinforcing each other. Crowded positioning is being reinforced by continued short build-up. Rising short pressure is occurring while liquidity is deteriorating. As a result, similar news or market events could lead to price moves about 2× larger than usual.
Note:
Short interest data is reported every two weeks by
FINRA.
The most recent snapshot is
2026-07-31 (ET).
Because this data updates slowly, it is not intended to predict short-term price moves. Instead, it helps describe longer-term market structure and where pressure may be building if prices begin to move.