Deckers Outdoor Corporation (DECK) Stock Price & Analysis
Market: NYSE • Sector: Consumer Cyclical • Industry: Apparel - Footwear & Accessories
Deckers Outdoor Corporation (DECK) Profile & Business Summary
Deckers Outdoor Corporation, together with its subsidiaries, designs, markets, and distributes footwear, apparel, and accessories for casual lifestyle use and high-performance activities. The company offers premium footwear, apparel, and accessories under the UGG brand name; sandals, shoes, and boots under the Teva brand name; and relaxed casual shoes and sandals under the Sanuk brand name. It also provides footwear and apparel for ultra-runners and athletes under the Hoka brand name; and fashion casual footwear using other plush materials under the Koolaburra brand. The company sells its products through department stores, domestic independent action sports and outdoor specialty footwear retailers, and larger national retail chains, as well as online retailers. It also sells its products directly to consumers through its retail stores and e-commerce websites, as well as distributes its products through distributors and retailers in the United States, Europe, the Asia-Pacific, Canada, Latin America, and internationally. As of March 31, 2022, it had 149 retail stores, including 75 concept stores and 74 outlet stores worldwide. The company was founded in 1973 and is headquartered in Goleta, California.
Key Information
| Ticker | DECK |
|---|---|
| Exchange | NYSE |
| Official Site | https://www.deckers.com |
Market Trend Overview for DECK
One model, two time views: what the market looks like right now, and where the larger trend is heading over time.
SRE (WhaleQuant Structural Regime Engine) SRE evaluates how price structure evolves across daily and weekly timeframes to define the prevailing market regime. Beyond identifying trends, consolidations, and exhaustion phases, it distinguishes between raw structural strength and deployable participation quality. The model dynamically adjusts for structural context and extension risk, assessing whether conditions are supportive, stretched, fragile, or structurally impaired. Its purpose is not to forecast precise price levels, but to determine whether risk deployment is aligned with underlying market structure.
Longer-Term Market Trend (Mid to Long Term)
Shows the bigger market trend, how strong it is, and where risks may start to build over the next few weeks or months. — Updated as of 2026-07-13 (ET)
As of 2026-07-13, DECK is moving sideways without a clear direction. Over the longer term, the trend remains bullish.
DECK last closed at 107.80. The price is about 0.4 ATR above its recent average price (106.05), and the market is currently in a sideways market without a clear direction. Price at 107.80 is moving between minor support near 105.50 and minor resistance near 113.87. Direction remains unclear. View Support & Resistance from Options
The market is moving sideways, with no clear direction. Both upside and downside risks remain in play.
Trend score: 35 out of 100. Overall alignment is unclear. The market is currently in a sideways market without a clear direction. The longer-term trend is still positive, but short-term signals are not yet confirming it.
There is no clear key risk boundary right now.
On 2026-06-03, trend conditions deteriorated, suggesting that moves in the prior direction became less dependable.
[2026-07-09] Price moved quickly and looked strong, but participation was limited.
Recent price action shows orderly upward progression with no major deterioration in bar-level efficiency. Structural conditions remain broadly constructive.
There was no clear sign of meaningful positions being carried into the overnight session.
The model sees a bullish edge, with 59.1% upside probability and a still-actionable balance between confirmation and reversal risk.
Up probability is 59.1%, with predictability at 55% and signal agreement at 88%. Reversal risk is 18%, while reward/risk stands at 0.21. That suggests the directional case is supported by broad confirmation and still retains usable quality.
NOTE: This next-day up/down probability forecast module is still being tested for accuracy. Please do not rely on it for investment decisions. The model does not account for black swan events or company-specific fundamental news, and its estimates are based solely on technical conditions, capital flow, and market sentiment. View forecast history
This reading is based on the last 20 trading days of 15-minute price, volume, and VWAP data. Price is modestly above the recent estimated cost basis of 105.06, so the recent structure is still on the firmer side. Price is above the main cost band (104.26 to 106.51), and about 81% of recent positioning is already in profit. That supports trend strength, but it also raises the chance of profit-taking if momentum cools. The lower down support area sits around 102.14 to 106.51. It looks more like a first buffer than a major floor. The main cost band is fairly wide relative to recent ATR, so this structure may behave less cleanly than a tighter setup. From a trading point of view, the trend still has support, but because the main support sits lower down around 102.14 to 106.51, the key is whether pullbacks remain controlled before dropping back into that zone.