Flowers Foods, Inc. (FLO) Stock Price & Analysis
Market: NYSE • Sector: Consumer Defensive • Industry: Packaged Foods
Flowers Foods, Inc. (FLO) Profile & Business Summary
Flowers Foods, Inc. produces and markets packaged bakery products in the United States. It offers fresh breads, buns, rolls, snack cakes, and tortillas, as well as frozen breads and rolls under the Nature's Own, Dave's Killer Bread, Wonder, Canyon Bakehouse, Mrs. Freshley's, and Tastykake brand names. The company distributes its products through a direct-store-delivery distribution and a warehouse delivery system, as well as operates 46 bakeries comprising 44 owned and two leased. Its customers include mass merchandisers, supermarkets and other retailers, convenience stores, national and regional restaurants, quick-serve chains, retail in-store bakeries, foodservice distributors, food wholesalers, institutions, dollar stores, and vending companies. The company was formerly known as Flowers Industries and changed its name to Flowers Foods, Inc. in 2001. Flowers Foods, Inc. was founded in 1919 and is headquartered in Thomasville, Georgia.
Key Information
| Ticker | FLO |
|---|---|
| Exchange | NYSE |
| Official Site | https://www.flowersfoods.com |
Market Trend Overview for FLO
One model, two time views: what the market looks like right now, and where the larger trend is heading over time.
SRE (WhaleQuant Structural Regime Engine) SRE evaluates how price structure evolves across daily and weekly timeframes to define the prevailing market regime. Beyond identifying trends, consolidations, and exhaustion phases, it distinguishes between raw structural strength and deployable participation quality. The model dynamically adjusts for structural context and extension risk, assessing whether conditions are supportive, stretched, fragile, or structurally impaired. Its purpose is not to forecast precise price levels, but to determine whether risk deployment is aligned with underlying market structure.
Longer-Term Market Trend (Mid to Long Term)
Shows the bigger market trend, how strong it is, and where risks may start to build over the next few weeks or months. — Updated as of 2026-08-28 (ET)
As of 2026-08-28, FLO is moving sideways with low volatility. Over the longer term, the trend remains bearish.
FLO last closed at 7.10. The price is about 0.5 ATR below its recent average price (7.27), and the market is currently in a sideways market with low volatility. Price at 7.10 is moving between minor support near 6.93 and minor resistance near 7.58. Direction remains unclear. View Support & Resistance from Options
Price is moving in a tight range. This often leads to a stronger move once the range breaks, increasing one-sided risk.
Trend score: 40 out of 100. Overall alignment is unclear. The market is currently in a sideways phase with tightening price movement. The longer-term trend is still negative, but short-term signals are not yet confirming it.
There is no clear key risk boundary right now.
A systematic trend-activation signal was most recently triggered on 2026-08-13, reflecting a technical shift toward positive directional alignment.
[2026-08-07] Price moved quickly and looked strong, but participation was limited.
Recent bars show mixed price behavior without a clear shift in structural quality or efficiency.
Closing activity showed limited conviction and did not suggest strong overnight positioning.
The model stays neutral because the setup is not clear enough to justify a directional deployment.
The model does not deploy this setup because predictability is still too low, internal signals are not aligned strongly enough, and price is still close to a gamma transition zone. Predictability is 30%, agreement is 25%, and reversal risk is 20%.
NOTE: This next-day up/down probability forecast module is still being tested for accuracy. Please do not rely on it for investment decisions. The model does not account for black swan events or company-specific fundamental news, and its estimates are based solely on technical conditions, capital flow, and market sentiment. View forecast history
This estimate uses 1-minute price, volume, and VWAP data from the last 27 trading days, with turnover-based decay. The sample period is 2026-07-23 to 2026-08-28. The current price is 7.10, 1.86% below the estimated average cost of 7.23. An estimated 34.2% of recent positioning is below the current price, while 62.4% is above it. The peak-density price is 7.08. The largest concentrated cost region is 6.95 to 7.26 and contains 61.5% of the estimated distribution. The current price is within the 6.95 to 7.26 cost region. The nearest region above the current price is 7.29 to 7.29.
Short Interest & Covering Risk for FLO
This analysis looks at overall short interest positioning, focusing on the broader setup rather than short-term noise.
Shows how likely a short squeeze may be under current market conditions.
Short Exposure Percentile
Short interest is relatively low, indicating limited pressure from short positions. (Historical percentile: 0%)
Structure Analysis
FLO Short positioning is starting to look crowded. Current days to cover is 8.6 trading days, meaning short positions would unwind more slowly than usual. Short covering could add extra momentum to price moves. Structural fragility is elevated (Fragility Score 84/100, DTC percentile 100%) with short positioning continuing to expand and liquidity contracting meaningfully (volume -51%). Short positioning is at extreme historical levels. The configuration implies elevated downside elasticity if momentum shifts.
Risk Summary
Risk conditions are high. If prices begin to weaken, downside reactions could become more sensitive than usual.This indicator is intended as a risk filter, not a directional signal. A High or Extreme reading does not predict an immediate move, but suggests that if prices weaken, downside reactions may be more pronounced.
Why Price Reactions May Be Stronger?
Short positioning is elevated both relative to its own history and in absolute short-interest terms. In the latest reporting period, short interest continues to increase. Average trading volume is weakening, indicating contracting liquidity. Phase: Building. Adaptive thresholds applied to liquidity weakness, near-high detection, and compression sensitivity. Crowded short positioning and weakening liquidity are reinforcing each other. Crowded positioning is being reinforced by continued short build-up. Rising short pressure is occurring while liquidity is deteriorating. As a result, similar news or market events could lead to price moves about 3× larger than usual.
Note:
Short interest data is reported every two weeks by
FINRA.
The most recent snapshot is
2026-07-31 (ET).
Because this data updates slowly, it is not intended to predict short-term price moves. Instead, it helps describe longer-term market structure and where pressure may be building if prices begin to move.