Hertz Global Holdings, Inc. (HTZ) Stock Price & Analysis
Market: NASDAQ • Sector: Industrials • Industry: Rental & Leasing Services
Hertz Global Holdings, Inc. (HTZ) Profile & Business Summary
Hertz Global Holdings, Inc. operates as a vehicle rental company. It operates through two segments, Americas Rental Car and International Rental Car. The company provides vehicle rental services under the Hertz, Dollar, and Thrifty brands from company-owned, licensee, and franchisee locations in the United States, Africa, Asia, Australia, Canada, the Caribbean, Europe, Latin America, the Middle East, and New Zealand. It also sells vehicles; and operates the Firefly vehicle rental brand and Hertz 24/7 car sharing business in international markets. Hertz Global Holdings, Inc. was founded in 1918 and is headquartered in Estero, Florida.
Key Information
| Ticker | HTZ |
|---|---|
| Exchange | NASDAQ |
| Official Site | https://www.hertz.com |
Market Trend Overview for HTZ
One model, two time views: what the market looks like right now, and where the larger trend is heading over time.
SRE (WhaleQuant Structural Regime Engine) SRE evaluates how price structure evolves across daily and weekly timeframes to define the prevailing market regime. Beyond identifying trends, consolidations, and exhaustion phases, it distinguishes between raw structural strength and deployable participation quality. The model dynamically adjusts for structural context and extension risk, assessing whether conditions are supportive, stretched, fragile, or structurally impaired. Its purpose is not to forecast precise price levels, but to determine whether risk deployment is aligned with underlying market structure.
Longer-Term Market Trend (Mid to Long Term)
Shows the bigger market trend, how strong it is, and where risks may start to build over the next few weeks or months. — Updated as of 2026-07-13 (ET)
As of 2026-07-13, HTZ is showing signs of slowing down. Over the longer term, the trend remains bearish.
HTZ last closed at 1.83. The price is about 0.8 ATR below its recent average price (2.07), and the market is currently in a trend that may be losing strength. Price at 1.83 is near minor support around 1.37. Momentum may slow, while minor resistance sits near 2.29. View Support & Resistance from Options
Short-term and long-term trends are aligned to the downside, keeping downside risk dominant.
Trend score: 45 out of 100. Overall alignment is unclear. The market is currently in a late-stage trend that may be losing strength. The longer-term trend is still negative, but short-term signals are not yet confirming it.
There is no clear key risk boundary right now.
On 2026-04-24, trend conditions deteriorated, suggesting that moves in the prior direction became less dependable.
[2026-06-22] Price moved quickly and looked strong, but participation was limited.
Recent bars show mixed price behavior without a clear shift in structural quality or efficiency.
Closing activity showed limited conviction and did not suggest strong overnight positioning.
The model sees a bearish edge, but still treats it as a selective downside setup rather than an aggressive downside call.
Up probability is only 34.0%, with predictability at 56% and agreement at 100%. Reversal risk is 19%, while reward/risk stands at -0.22. That suggests downside pressure is present, while the setup still remains selective rather than extreme. At the same time, recent price behavior has shown failed reversal memory.
NOTE: This next-day up/down probability forecast module is still being tested for accuracy. Please do not rely on it for investment decisions. The model does not account for black swan events or company-specific fundamental news, and its estimates are based solely on technical conditions, capital flow, and market sentiment. View forecast history
This reading is based on the last 20 trading days of 15-minute price, volume, and VWAP data. Price is trading 24.1% below the recent estimated cost basis of 2.41, so the recent structure is still leaning under pressure. Price is below the main cost band (2.09 to 2.20), and roughly 99% of recent positioning remains under water. That means rebounds can still run into supply from trapped holders. The broader structure still looks stretched on the weak side, so recovery attempts may need more proof before improving the tone. The higher up selling area sits around 1.95 to 1.99, so rebounds may begin to slow as price pushes into that zone. Recent trading is fairly concentrated, so the nearby heavy zones may matter more than usual. The main cost band is fairly wide relative to recent ATR, so this structure may behave less cleanly than a tighter setup. From a trading point of view, this setup remains tougher until price can reclaim the lower edge of the main cost band near 2.09.