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The Coca-Cola Company (KO) Stock Profile & Financial OverviewThe Coca-Cola Company

Listed on New York Stock Exchange • Consumer Defensive / Beverages - Non-Alcoholic
KO logo

KO Company Overview & Business Description

The Coca-Cola Company, a beverage company, manufactures, markets, and sells various nonalcoholic beverages worldwide. The company provides sparkling soft drinks, sparkling flavors; water, sports, coffee, and tea; juice, value-added dairy, and plant-based beverages; and other beverages. It also offers beverage concentrates and syrups, as well as fountain syrups to fountain retailers, such as restaurants and convenience stores. The company sells its products under the Coca-Cola, Diet Coke/Coca-Cola Light, Coca-Cola Zero Sugar, caffeine free Diet Coke, Cherry Coke, Fanta Orange, Fanta Zero Orange, Fanta Zero Sugar, Fanta Apple, Sprite, Sprite Zero Sugar, Simply Orange, Simply Apple, Simply Grapefruit, Fresca, Schweppes, Thums Up, Aquarius, Ayataka, BODYARMOR, Ciel, Costa, Dasani, dogadan, FUZE TEA, Georgia, glacéau smartwater, glacéau vitaminwater, Gold Peak, Ice Dew, I LOHAS, Powerade, Topo Chico, AdeS, Del Valle, fairlife, innocent, Minute Maid, and Minute Maid Pulpy brands. It operates through a network of independent bottling partners, distributors, wholesalers, and retailers, as well as through bottling and distribution operators. The company was founded in 1886 and is headquartered in Atlanta, Georgia.

Key Information

Symbol: KO
CEO: James Robert B. Quincey
Exchange: New York Stock Exchange
CIK: 0000021344
SEC Filings: View SEC →

Current Trend for KO

An assessment of the current trend environment for KO, based on the latest closing price data and intended to describe the market context heading into the next trading session.

As of 2025-12-24, the current trend for KO is a Sideways Consolidation (Range-Bound Environment).

The weekly trend is in a consolidation regime, which automatically downgrades the daily signal to sideways conditions. This environment favors short-term mean-reversion rather than trend-following.

  • The weekly context is non-trending (sideways), which typically caps the duration and magnitude of daily trend moves.
  • Price is currently compressing tightly (optimal low-risk zone), sitting -0.26 ATR away from the adaptive KAMA baseline.
  • The market is maintaining a healthy 'Higher-High, Higher-Low' sequence, confirming buyer control.

Explore More Data

Adaptive Trend Model · Daily & Weekly (2025-12-24 ET)

This model uses an adaptive trend algorithm based on daily and weekly price data to identify whether a stock is in an uptrend, downtrend, or consolidation over a multi-week to multi-month horizon. Compared with traditional moving-average systems, it filters short-term noise more effectively, captures trend continuation more reliably, and provides a stronger basis for position sizing and risk-management decisions such as stop-loss and take-profit levels.

As of 2025-12-24, KO in a non-directional consolidation; Long-term trend is bullish.

Trend Strength: KO last closed at 70.11, trading 0.4 ATR below the adaptive KAMA baseline (70.44). Technical Classification: Non-Directional / Range-Bound.

Trend Score: Technical Score: 35/100. Classification: Sideways. Alignment: Indeterminate. Logic: Price action is range-bound or lacking sufficient slope for trend confirmation.

SuperTrend Risk: Structural Support: Adaptive SuperTrend at 68.23. This level serves as the calculated invalidation point for the current upward structure.

Risk Skew: Multi-timeframe risk skew is currently assessed as Non-Directional. Price is oscillating within a low-momentum range. Risk is two-sided, favoring mean-reversion strategies over trend-following.

Key Levels: Key technical references: Spot 70.11, KAMA 70.44.

KO Real-Time Stock Price & Market Data (Updated: Dec 23 12:55 PM EST)

Price
69.97
Change
-0.245
Change %
-0.35%
Open
70.2
Previous Close
70.21
High
70.26
Low
69.69
Volume
4,259,801
Market Cap
301,106,069,504
EV/EBITDA
21.5

KO Shares Outstanding, Float, Short Interest & Ownership (Updated: Dec 23 12:55 PM EST)

Shares Outstanding
4,301,608,845
FloatShares
3,868,823,979
Float Ratio
89.94%
Shares Short
41,493,877
Short Percent Of Float
The percent of float shares currently sold short. Reflects market sentiment and risk of a short squeeze.
0.97%
Short Ratio
Days needed to cover all short positions. Indicates short-selling pressure.
2.53 trading days
Held Percent Insiders
9.89%
Held Percent Institutions
66.10%