The Kroger Co. (KR) Stock Price & Analysis
Market: NYSE • Sector: Consumer Defensive • Industry: Grocery Stores
The Kroger Co. (KR) Profile & Business Summary
The Kroger Co. operates as a retailer in the United States. The company operates combination food and drug stores, multi-department stores, marketplace stores, and price impact warehouses. Its combination food and drug stores offer natural food and organic sections, pharmacies, general merchandise, pet centers, fresh seafood, and organic produce; and multi-department stores provide apparel, home fashion and furnishings, outdoor living, electronics, automotive products, and toys. The company's marketplace stores offer full-service grocery, pharmacy, health and beauty care, and perishable goods, as well as general merchandise, including apparel, home goods, and toys; and price impact warehouse stores provide grocery, and health and beauty care items, as well as meat, dairy, baked goods, and fresh produce items. It also manufactures and processes food products for sale in its supermarkets and online; and sells fuel through 1,613 fuel centers. As of January 29, 2022, the company operated 2,726 supermarkets under various banner names in 35 states and the District of Columbia. The Kroger Co. was founded in 1883 and is based in Cincinnati, Ohio.
Key Information
| Ticker | KR |
|---|---|
| Exchange | NYSE |
| Official Site | https://www.thekrogerco.com |
Market Trend Overview for KR
One model, two time views: what the market looks like right now, and where the larger trend is heading over time.
SRE (WhaleQuant Structural Regime Engine) SRE evaluates how price structure evolves across daily and weekly timeframes to define the prevailing market regime. Beyond identifying trends, consolidations, and exhaustion phases, it distinguishes between raw structural strength and deployable participation quality. The model dynamically adjusts for structural context and extension risk, assessing whether conditions are supportive, stretched, fragile, or structurally impaired. Its purpose is not to forecast precise price levels, but to determine whether risk deployment is aligned with underlying market structure.
Longer-Term Market Trend (Mid to Long Term)
Shows the bigger market trend, how strong it is, and where risks may start to build over the next few weeks or months. — Updated as of 2026-03-25 (ET)
As of 2026-03-25, KR is showing signs of slowing down. Over the longer term, the trend remains bullish.
KR last closed at 70.36. The price is about 1.1 ATR below its recent average price (72.08), and the market is currently in a trend that may be losing strength. Price at 70.36 is near minor support around 67.18. Momentum may slow, while minor resistance sits near 72.24. View Support & Resistance from Options
The broader uptrend is still intact, but price has moved far from its recent average, increasing the risk of a pullback.
Trend score: 55 out of 100. Overall alignment is unclear. The market is currently in a late-stage trend that may be losing strength. The longer-term trend is still positive, but short-term signals are not yet confirming it.
A key downside level is near 66.07. If price falls below this area, the current upward trend would likely weaken or break.
On 2026-03-25, trend conditions deteriorated, suggesting that moves in the prior direction became less dependable.
[2026-02-20] Price moved quickly and looked strong, but participation was limited.
Recent price action continues to trend lower in a relatively orderly manner, with no clear signs of structural stabilization yet emerging.
There was no clear sign of meaningful positions being carried into the overnight session.
NOTE: This next-day up/down probability forecast module is still being tested for accuracy. Please do not rely on it for investment decisions. The model does not account for black swan events or company-specific fundamental news, and its estimates are based solely on technical conditions, capital flow, and market sentiment. View forecast history
This reading is based on the last 20 trading days of 15-minute price, volume, and VWAP data. Price is trading 3.2% below the recent estimated cost basis of 72.67, so the recent structure is still leaning under pressure. Price is below the main cost band (73.18 to 75.02), and roughly 86% of recent positioning remains under water. That means rebounds can still run into supply from trapped holders. The lower down support area sits around 68.17 to 68.29. The higher up selling area sits around 71.97 to 72.83, and overhead supply looks fairly concentrated there. From a trading point of view, this setup remains tougher until price can reclaim the lower edge of the main cost band near 73.18.
Short Interest & Covering Risk for KR
This analysis looks at overall short interest positioning, focusing on the broader setup rather than short-term noise.
Shows how likely a short squeeze may be under current market conditions.
Short Exposure Percentile
Short interest is relatively low, indicating limited pressure from short positions. (Historical percentile: 19%)
Structure Analysis
KR Short positioning looks normal. Current days to cover is 5.2 trading days, meaning short positions would unwind somewhat slower than average. Short covering is likely to have a normal impact on price moves. Early signs of positioning pressure are emerging (Fragility Score 44/100, DTC percentile 62%) with short positioning continuing to expand and liquidity contracting meaningfully (volume -22%).
Risk Summary
Some early warning signs are emerging. Price strength remains intact, but underlying support may be starting to weaken.This indicator is intended as a risk filter, not a directional signal. A High or Extreme reading does not predict an immediate move, but suggests that if prices weaken, downside reactions may be more pronounced.
Why Price Reactions May Be Stronger?
In the latest reporting period, short interest continues to increase. Average trading volume is weakening, indicating contracting liquidity. Price action is compressing (range is tightening), which can make breaks more sensitive. Adaptive thresholds applied to liquidity weakness, near-high detection, and compression sensitivity. Rising short pressure is occurring while liquidity is deteriorating. As a result, similar news or market events could lead to price moves about 1× larger than usual.
Note:
Short interest data is reported every two weeks by
FINRA.
The most recent snapshot is
2026-02-27 (ET).
Because this data updates slowly, it is not intended to predict short-term price moves. Instead, it helps describe longer-term market structure and where pressure may be building if prices begin to move.