Southwest Airlines Co. (LUV) Stock Price & Analysis
Market: NYSE • Sector: Industrials • Industry: Airlines, Airports & Air Services
Southwest Airlines Co. (LUV) Profile & Business Summary
Southwest Airlines Co. operates as a passenger airline company that provide scheduled air transportation services in the United States and near-international markets. As of December 31, 2021, the company operated a total fleet of 728 Boeing 737 aircrafts; and served 121 destinations in 42 states, the District of Columbia, and the Commonwealth of Puerto Rico, as well as 10 near-international countries, including Mexico, Jamaica, the Bahamas, Aruba, the Dominican Republic, Costa Rica, Belize, Cuba, the Cayman Islands, and Turks and Caicos. It also provides inflight entertainment and connectivity services on Wi-Fi enabled aircrafts; and Rapid Rewards loyalty program that enables program members to earn points for dollars spent on Southwest base fares. In addition, the company offers a suite of digital platforms to support customers' travel needs, including websites and apps; and SWABIZ, an online booking tool. Further, it provides ancillary services, such as Southwest's EarlyBird Check-In, upgraded boarding, and transportation of pets and unaccompanied minors. The company was incorporated in 1967 and is headquartered in Dallas, Texas.
Key Information
| Ticker | LUV |
|---|---|
| Leadership | Robert E. Jordan |
| Exchange | NYSE |
| Official Site | https://www.southwest.com |
Market Trend Overview for LUV
One model, two time views: what the market looks like right now, and where the larger trend is heading over time.
This model looks at how prices behave over time to describe the current market environment. It focuses on whether price is moving steadily, stalling, or losing momentum, and checks both short-term and weekly trends for confirmation. The goal is not to predict exact prices, but to help understand when conditions are supportive, risky, or unclear.
Current Market Context (Short-Term)
As of 2026-02-06 (ET), LUV is moving higher, but looks stretched. Price at 54.26 is above support near 51.64. If price moves higher, it may meet resistance around 56.88. View Support & Resistance from Options
Why the market looks this way?
The broader trend is still moving higher across timeframes. However, prices have risen quickly or recent advances show weaker participation. This increases the risk of short-term pullbacks if momentum fades.
Longer-Term Market Trend (Mid to Long Term)
Shows the bigger market trend, how strong it is, and where risks may start to build over the next few weeks or months. — Updated as of 2026-02-06 (ET)
As of 2026-02-06, LUV is in a strong upward move. Over the longer term, the trend remains bullish.
LUV last closed at 54.26. The price is about 5.2 ATR above its recent average price (49.61), and the market is currently in a strong upward move.
The broader uptrend is still intact, but price has moved far from its recent average, increasing the risk of a pullback.
Trend score: 95 out of 100. Overall alignment is strong. The market is currently in a strong and established uptrend. Trend signals are well aligned across timeframes, suggesting a stable and consistent trend.
Price is far from its recent average (about 5.2 ATR away). Chasing the move at this level carries a higher risk of a pullback.
A key downside level is near 40.63. If price falls below this area, the current upward trend would likely weaken or break.
A systematic trend-activation signal was most recently triggered on 2026-01-29, reflecting a technical shift toward positive directional alignment.
[2026-02-06] Moderate participation supported a steady price advance.
Recent bars show mixed price behavior without a clear shift in structural quality or efficiency.
There was no clear sign of meaningful positions being carried into the overnight session.
As of 2026-02-06, price has extended significantly above its primary volume area, entering a liquidity-thin zone. While the uptrend remains intact, the risk of chasing strength has increased.
Short Interest & Covering Risk for LUV
This analysis looks at overall short interest positioning, focusing on the broader setup rather than short-term noise.
Shows how likely a short squeeze may be under current market conditions.
Short Exposure Percentile
Short interest is within its typical range, with no clear imbalance between buyers and sellers. (Historical percentile: 47%)
Structure Analysis
LUV Short positioning looks normal. Current days to cover is 2.6 trading days, meaning short positions could unwind at a normal pace. Short covering is likely to have a normal impact on price moves.
Bull Trap Structural Risk
No clear bull trap characteristics detected. Recent price behavior remains broadly consistent with current positioning.This reading helps confirm that current price action remains structurally healthy and does not indicate elevated trap risk.
Short interest remains relatively low, limiting forced selling pressure. Current price strength appears broadly supported. As a result, similar news or market events could lead to price moves about 1× larger than usual.
Note:
Short interest data is reported every two weeks by
FINRA.
The most recent snapshot is
2026-01-15 (ET).
Because this data updates slowly, it is not intended to predict short-term price moves. Instead, it helps describe longer-term market structure and where pressure may be building if prices begin to move.