Southwest Airlines Co. (LUV) Stock Price & Analysis
Market: NYSE • Sector: Industrials • Industry: Airlines, Airports & Air Services
Southwest Airlines Co. (LUV) Profile & Business Summary
Southwest Airlines Co. operates as a passenger airline company that provide scheduled air transportation services in the United States and near-international markets. As of December 31, 2021, the company operated a total fleet of 728 Boeing 737 aircrafts; and served 121 destinations in 42 states, the District of Columbia, and the Commonwealth of Puerto Rico, as well as 10 near-international countries, including Mexico, Jamaica, the Bahamas, Aruba, the Dominican Republic, Costa Rica, Belize, Cuba, the Cayman Islands, and Turks and Caicos. It also provides inflight entertainment and connectivity services on Wi-Fi enabled aircrafts; and Rapid Rewards loyalty program that enables program members to earn points for dollars spent on Southwest base fares. In addition, the company offers a suite of digital platforms to support customers' travel needs, including websites and apps; and SWABIZ, an online booking tool. Further, it provides ancillary services, such as Southwest's EarlyBird Check-In, upgraded boarding, and transportation of pets and unaccompanied minors. The company was incorporated in 1967 and is headquartered in Dallas, Texas.
Key Information
| Ticker | LUV |
|---|---|
| Exchange | NYSE |
| Official Site | https://www.southwest.com |
Market Trend Overview for LUV
One model, two time views: what the market looks like right now, and where the larger trend is heading over time.
SRE (WhaleQuant Structural Regime Engine) SRE evaluates how price structure evolves across daily and weekly timeframes to define the prevailing market regime. Beyond identifying trends, consolidations, and exhaustion phases, it distinguishes between raw structural strength and deployable participation quality. The model dynamically adjusts for structural context and extension risk, assessing whether conditions are supportive, stretched, fragile, or structurally impaired. Its purpose is not to forecast precise price levels, but to determine whether risk deployment is aligned with underlying market structure.
Longer-Term Market Trend (Mid to Long Term)
Shows the bigger market trend, how strong it is, and where risks may start to build over the next few weeks or months. — Updated as of 2026-07-13 (ET)
As of 2026-07-13, LUV is showing signs of slowing down. Over the longer term, the trend remains bullish.
LUV last closed at 47.92. The price is about 0.8 ATR below its recent average price (49.48), and the market is currently in a trend that may be losing strength. Price at 47.92 is near minor support around 47.67. Momentum may slow, while minor resistance sits near 50.50. View Support & Resistance from Options
The broader uptrend is still intact, but price has moved far from its recent average, increasing the risk of a pullback.
Trend score: 55 out of 100. Overall alignment is unclear. The market is currently in a late-stage trend that may be losing strength. The longer-term trend is still positive, but short-term signals are not yet confirming it.
A key downside risk boundary is near 44.30. If price falls below this area, the current structure would likely weaken further.
On 2026-07-09, trend conditions deteriorated, suggesting that moves in the prior direction became less dependable.
[2026-07-02] Price moved quickly and looked strong, but participation was limited.
Recent bars show mixed price behavior without a clear shift in structural quality or efficiency.
There was no clear sign of meaningful positions being carried into the overnight session.
The model sees a bearish edge, but still treats it as a selective downside setup rather than an aggressive downside call.
Up probability is only 42.8%, with predictability at 51% and agreement at 88%. Reversal risk is 21%. That suggests downside pressure is present, while the setup still remains selective rather than extreme.
NOTE: This next-day up/down probability forecast module is still being tested for accuracy. Please do not rely on it for investment decisions. The model does not account for black swan events or company-specific fundamental news, and its estimates are based solely on technical conditions, capital flow, and market sentiment. View forecast history
This reading is based on the last 20 trading days of 15-minute price, volume, and VWAP data. Price is trading 3.4% below the recent estimated cost basis of 49.59, so the recent structure is still leaning under pressure. Price is in the lower half of the main cost band (47.47 to 49.35), so price support and pullback behavior matter more than immediate upside follow-through. The higher up selling area sits around 49.05 to 49.90, so rebounds may begin to slow as price pushes into that zone. About 86% of recent positioning remains under water, which usually makes rallies harder to sustain. The main cost band is fairly wide relative to recent ATR, so this structure may behave less cleanly than a tighter setup. From a trading point of view, the main question is whether rebounds remain healthy enough to reach and absorb the higher overhead supply zone.