Altria Group, Inc. (MO) Stock Price & Analysis
Market: NYSE • Sector: Consumer Defensive • Industry: Tobacco
Altria Group, Inc. (MO) Profile & Business Summary
Altria Group, Inc., through its subsidiaries, manufactures and sells smokeable and oral tobacco products in the United States. The company provides cigarettes primarily under the Marlboro brand; cigars and pipe tobacco principally under the Black & Mild brand; and moist smokeless tobacco products under the Copenhagen, Skoal, Red Seal, and Husky brands, as well as provides on! oral nicotine pouches. It sells its tobacco products primarily to wholesalers, including distributors; and large retail organizations, such as chain stores. Altria Group, Inc. was founded in 1822 and is headquartered in Richmond, Virginia.
Key Information
| Ticker | MO |
|---|---|
| Leadership | William F. Gifford Jr. |
| Exchange | NYSE |
| Official Site | https://www.altria.com |
Market Trend Overview for MO
One model, two time views: what the market looks like right now, and where the larger trend is heading over time.
This model looks at how prices behave over time to describe the current market environment. It focuses on whether price is moving steadily, stalling, or losing momentum, and checks both short-term and weekly trends for confirmation. The goal is not to predict exact prices, but to help understand when conditions are supportive, risky, or unclear.
Current Market Context (Short-Term)
As of 2026-02-06 (ET), MO is moving higher, but looks stretched. Price at 65.40 is above support near 64.10. If price moves higher, it may meet resistance around 67.44. View Support & Resistance from Options
Why the market looks this way?
The overall trend remains upward, but prices are now far above their recent average. This means much of the move may already be priced in. Chasing strength here carries higher pullback risk.
Longer-Term Market Trend (Mid to Long Term)
Shows the bigger market trend, how strong it is, and where risks may start to build over the next few weeks or months. — Updated as of 2026-02-06 (ET)
As of 2026-02-06, MO is starting to move higher. Over the longer term, the trend remains bearish.
MO last closed at 65.40. The price is about 3.0 ATR above its recent average price (62.73), and the market is currently in an early upward move.
Short-term strength is developing against a weaker long-term trend, which increases the risk of downside reversals.
Trend score: 55 out of 100. Overall alignment is unclear. The market is currently in an early-stage uptrend. The longer-term trend is still negative, but short-term signals are not yet confirming it.
Price is far from its recent average (about 3.0 ATR away). Chasing the move at this level carries a higher risk of a pullback.
A key downside level is near 57.52. If price falls below this area, the current upward trend would likely weaken or break.
A systematic trend-activation signal was most recently triggered on 2026-02-03, reflecting a technical shift toward positive directional alignment.
[2026-02-05] Trading activity picked up, but price progress remained limited.
Recent price action shows orderly upward progression with no major deterioration in bar-level efficiency. Structural conditions remain broadly constructive.
There was no clear sign of meaningful positions being carried into the overnight session.
Short Interest & Covering Risk for MO
This analysis looks at overall short interest positioning, focusing on the broader setup rather than short-term noise.
Shows how likely a short squeeze may be under current market conditions.
Short Exposure Percentile
Short interest is well above normal levels, increasing the risk of forced covering and sudden price moves. (Historical percentile: 82%)
Structure Analysis
MO Short positioning looks normal. Current days to cover is 4.3 trading days, meaning short positions would unwind more slowly than usual. Short covering could add extra momentum to price moves.
Bull Trap Structural Risk
No clear bull trap characteristics detected. Recent price behavior remains broadly consistent with current positioning.This reading helps confirm that current price action remains structurally healthy and does not indicate elevated trap risk.
Short interest remains relatively low, limiting forced selling pressure. Current price strength appears broadly supported. As a result, similar news or market events could lead to price moves about 2× larger than usual.
Note:
Short interest data is reported every two weeks by
FINRA.
The most recent snapshot is
2026-01-15 (ET).
Because this data updates slowly, it is not intended to predict short-term price moves. Instead, it helps describe longer-term market structure and where pressure may be building if prices begin to move.