On Holding AG (ONON) Stock Price & Analysis
Market: NYSE • Sector: Consumer Cyclical • Industry: Apparel - Retail
On Holding AG (ONON) Profile & Business Summary
On Holding AG develops and distributes sports products worldwide. It offers athletic footwear, apparel, and accessories. The company offers its products through independent retailers and distributors, online, and stores. On Holding AG was founded in 2010 and is headquartered in Zurich, Switzerland.
Key Information
| Ticker | ONON |
|---|---|
| Leadership | Martin Hoffmann |
| Exchange | NYSE |
| Official Site | https://www.on-running.com |
Market Trend Overview for ONON
One model, two time views: what the market looks like right now, and where the larger trend is heading over time.
This model looks at how prices behave over time to describe the current market environment. It focuses on whether price is moving steadily, stalling, or losing momentum, and checks both short-term and weekly trends for confirmation. The goal is not to predict exact prices, but to help understand when conditions are supportive, risky, or unclear.
Current Market Context (Short-Term)
As of 2026-02-06 (ET), ONON is moving sideways. Price at 43.47 is close to support near 41.08. Moves may slow down, and resistance is near 44.87. View Support & Resistance from Options
Why the market looks this way?
Prices have moved back and forth over recent sessions without making steady progress. Trend signals have changed frequently, which suggests the market is stuck in a range. In this environment, chasing moves in either direction is less reliable.
Longer-Term Market Trend (Mid to Long Term)
Shows the bigger market trend, how strong it is, and where risks may start to build over the next few weeks or months. — Updated as of 2026-02-06 (ET)
As of 2026-02-06, ONON is showing signs of slowing down. Over the longer term, the trend remains bearish.
ONON last closed at 43.47. The price is about 1.2 ATR below its recent average price (45.67), and the market is currently in a trend that may be losing strength.
Short-term strength is developing against a weaker long-term trend, which increases the risk of downside reversals.
Trend score: 45 out of 100. Overall alignment is unclear. The market is currently in a late-stage trend that may be losing strength. The longer-term trend is still negative, but short-term signals are not yet confirming it.
A key downside level is near 43.23. If price falls below this area, the current upward trend would likely weaken or break.
On 2025-12-24, trend conditions deteriorated, suggesting that moves in the prior direction became less dependable.
[2026-01-26] Price moved quickly and looked strong, but participation was limited.
Recent bars show mixed price behavior without a clear shift in structural quality or efficiency.
Some late-day positioning was observed, but it lacked strong overnight commitment.
Short Interest & Covering Risk for ONON
This analysis looks at overall short interest positioning, focusing on the broader setup rather than short-term noise.
Shows how likely a short squeeze may be under current market conditions.
Short Exposure Percentile
Short interest is within its typical range, with no clear imbalance between buyers and sellers. (Historical percentile: 42%)
Structure Analysis
ONON Short positioning looks normal. Current days to cover is 4.1 trading days, meaning short positions could unwind at a normal pace. Short covering is likely to have a normal impact on price moves.
Bull Trap Structural Risk
No clear bull trap characteristics detected. Recent price behavior remains broadly consistent with current positioning.This reading helps confirm that current price action remains structurally healthy and does not indicate elevated trap risk.
In the latest reporting period, short interest continues to increase. As a result, similar news or market events could lead to price moves about 1× larger than usual.
Note:
Short interest data is reported every two weeks by
FINRA.
The most recent snapshot is
2026-01-15 (ET).
Because this data updates slowly, it is not intended to predict short-term price moves. Instead, it helps describe longer-term market structure and where pressure may be building if prices begin to move.