Ross Stores, Inc. (ROST) Stock Price & Analysis
Market: NASDAQ • Sector: Consumer Cyclical • Industry: Apparel - Retail
Ross Stores, Inc. (ROST) Profile & Business Summary
Ross Stores, Inc., together with its subsidiaries, operates off-price retail apparel and home fashion stores under the Ross Dress for Less and dd's DISCOUNTS brand names. Its stores primarily offer apparel, accessories, footwear, and home fashions. The company's Ross Dress for Less stores sell its products at department and specialty stores primarily to middle income households; and dd's DISCOUNTS stores sell its products at department and discount stores for households with moderate income. As of July 5, 2022, it operated approximately 1,950 stores under the Ross Dress for Less and dd's DISCOUNTS name in 40 states, the District of Columbia, and Guam. Ross Stores, Inc. was incorporated in 1957 and is headquartered in Dublin, California.
Key Information
| Ticker | ROST |
|---|---|
| Exchange | NASDAQ |
| Official Site | https://www.rossstores.com |
Market Trend Overview for ROST
One model, two time views: what the market looks like right now, and where the larger trend is heading over time.
SRE (WhaleQuant Structural Regime Engine) SRE evaluates how price structure evolves across daily and weekly timeframes to define the prevailing market regime. Beyond identifying trends, consolidations, and exhaustion phases, it distinguishes between raw structural strength and deployable participation quality. The model dynamically adjusts for structural context and extension risk, assessing whether conditions are supportive, stretched, fragile, or structurally impaired. Its purpose is not to forecast precise price levels, but to determine whether risk deployment is aligned with underlying market structure.
Longer-Term Market Trend (Mid to Long Term)
Shows the bigger market trend, how strong it is, and where risks may start to build over the next few weeks or months. — Updated as of 2026-08-17 (ET)
As of 2026-08-17, ROST is showing signs of slowing down. Over the longer term, the trend remains bullish.
ROST last closed at 235.28. The price is about 3.0 ATR below its recent average price (247.29), and the market is currently in a trend that may be losing strength. Price at 235.28 is near light support around 231.90. Momentum may slow, while light resistance sits near 235.48. View Support & Resistance from Options
The broader uptrend is still intact, but price has moved far from its recent average, increasing the risk of a pullback.
Trend score: 55 out of 100. Overall alignment is unclear. The market is currently in a late-stage trend that may be losing strength. The longer-term trend is still positive, but short-term signals are not yet confirming it.
Price is stretched well below its recent average (about 3.0 ATR). Downside extension is elevated, and chasing weakness here carries a higher rebound risk.
A key downside risk boundary is near 234.03. If price falls below this area, the current structure would likely weaken further.
On 2026-08-13, trend conditions deteriorated, suggesting that moves in the prior direction became less dependable.
[2026-07-31] Price moved quickly and looked strong, but participation was limited.
Recent bars show mixed price behavior without a clear shift in structural quality or efficiency.
There was no clear sign of meaningful positions being carried into the overnight session.
The model stays neutral because the setup is not clear enough to justify a directional deployment.
The model does not deploy this setup because the signal stack remains conflicted, recent price behavior has shown failed reversal memory, there is meaningful next-session pullback or digestion risk, and the setup already looks stretched. Predictability is 50%, agreement is 65%, and reversal risk is 30%.
NOTE: This next-day up/down probability forecast module is still being tested for accuracy. Please do not rely on it for investment decisions. The model does not account for black swan events or company-specific fundamental news, and its estimates are based solely on technical conditions, capital flow, and market sentiment. View forecast history
This estimate uses 1-minute price, volume, and VWAP data from the last 18 trading days, with turnover-based decay. The sample period is 2026-07-23 to 2026-08-17. The current price is 235.28, 5.13% below the estimated average cost of 248.01. An estimated 5.2% of recent positioning is below the current price, while 94.3% is above it. The peak-density price is 251.60. The largest concentrated cost region is 249.65 to 255.85 and contains 56.4% of the estimated distribution. The current price is within the 235.25 to 235.45 cost region. The nearest region below the current price is 232.45 to 232.65. The nearest region above the current price is 236.95 to 237.05.
Short Interest & Covering Risk for ROST
This analysis looks at overall short interest positioning, focusing on the broader setup rather than short-term noise.
Shows how likely a short squeeze may be under current market conditions.
Short Exposure Percentile
Short interest is relatively low, indicating limited pressure from short positions. (Historical percentile: 11%)
Structure Analysis
ROST Short positioning looks normal. Current days to cover is 4.5 trading days, meaning short positions would unwind somewhat slower than average. Short covering is likely to have a normal impact on price moves. No meaningful structural fragility is currently detected (Fragility Score 18/100, DTC percentile 100%) and liquidity contracting meaningfully (volume -25%). Positioning is historically elevated, although price and liquidity conditions do not yet confirm structural fragility. Short positioning is at extreme historical levels.
Risk Summary
No clear bull trap characteristics detected. Recent price behavior remains broadly consistent with current positioning.This reading helps confirm that current price action remains structurally healthy and does not indicate elevated trap risk.
Why Price Reactions May Be Stronger?
Days-to-Cover is elevated versus its own history, but absolute short interest remains moderate. Average trading volume is weakening, indicating contracting liquidity. Adaptive thresholds applied to liquidity weakness, near-high detection, and compression sensitivity. As a result, similar news or market events could lead to price moves about 2× larger than usual.
Note:
Short interest data is reported every two weeks by
FINRA.
The most recent snapshot is
2026-07-31 (ET).
Because this data updates slowly, it is not intended to predict short-term price moves. Instead, it helps describe longer-term market structure and where pressure may be building if prices begin to move.