Ross Stores, Inc. (ROST) Stock Price & Analysis
Market: NASDAQ • Sector: Consumer Cyclical • Industry: Apparel - Retail
Ross Stores, Inc. (ROST) Profile & Business Summary
Ross Stores, Inc., together with its subsidiaries, operates off-price retail apparel and home fashion stores under the Ross Dress for Less and dd's DISCOUNTS brand names. Its stores primarily offer apparel, accessories, footwear, and home fashions. The company's Ross Dress for Less stores sell its products at department and specialty stores primarily to middle income households; and dd's DISCOUNTS stores sell its products at department and discount stores for households with moderate income. As of July 5, 2022, it operated approximately 1,950 stores under the Ross Dress for Less and dd's DISCOUNTS name in 40 states, the District of Columbia, and Guam. Ross Stores, Inc. was incorporated in 1957 and is headquartered in Dublin, California.
Key Information
| Ticker | ROST |
|---|---|
| Exchange | NASDAQ |
| Official Site | https://www.rossstores.com |
Market Trend Overview for ROST
One model, two time views: what the market looks like right now, and where the larger trend is heading over time.
SRE (WhaleQuant Structural Regime Engine) SRE evaluates how price structure evolves across daily and weekly timeframes to define the prevailing market regime. Beyond identifying trends, consolidations, and exhaustion phases, it distinguishes between raw structural strength and deployable participation quality. The model dynamically adjusts for structural context and extension risk, assessing whether conditions are supportive, stretched, fragile, or structurally impaired. Its purpose is not to forecast precise price levels, but to determine whether risk deployment is aligned with underlying market structure.
Longer-Term Market Trend (Mid to Long Term)
Shows the bigger market trend, how strong it is, and where risks may start to build over the next few weeks or months. — Updated as of 2026-03-25 (ET)
As of 2026-03-25, ROST is starting to move higher. Over the longer term, the trend remains bullish.
ROST last closed at 216.03. The price is about 2.7 ATR above its recent average price (207.46), and the market is currently in an early upward move. Price at 216.03 is holding above minor support near 206.01. If price continues higher, it may face minor resistance around 216.59. View Support & Resistance from Options
The broader uptrend is still intact, but price has moved far from its recent average, increasing the risk of a pullback.
Trend score: 80 out of 100. Overall alignment is strong. The market is currently in an early-stage uptrend. Trend signals are well aligned across timeframes, suggesting a stable and consistent trend.
Price is far from its recent average (about 2.7 ATR away). Chasing the move at this level carries a higher risk of a pullback.
A key downside level is near 193.77. If price falls below this area, the current upward trend would likely weaken or break.
A systematic trend-activation signal was most recently triggered on 2026-02-12, reflecting a technical shift toward positive directional alignment.
[2026-02-13] Price moved quickly and looked strong, but participation was limited.
Recent price action shows orderly upward progression with no major deterioration in bar-level efficiency. Structural conditions remain broadly constructive.
Some late-day positioning was observed, but it lacked strong overnight commitment.
The model sees a bullish edge, with 63.7% upside probability and a still-actionable balance between confirmation and reversal risk.
Up probability is 63.7%, with predictability at 50% and signal agreement at 93%. Reversal risk is 20%, while reward/risk stands at 0.19. That suggests the directional case is supported by broad confirmation and still retains usable quality. At the same time, recent price behavior has shown failed reversal memory.
NOTE: This next-day up/down probability forecast module is still being tested for accuracy. Please do not rely on it for investment decisions. The model does not account for black swan events or company-specific fundamental news, and its estimates are based solely on technical conditions, capital flow, and market sentiment. View forecast history
This reading is based on the last 20 trading days of 15-minute price, volume, and VWAP data. Price is modestly above the recent estimated cost basis of 210.56, so the recent structure is still on the firmer side. Price is above the main cost band (212.52 to 215.82), and about 100% of recent positioning is already in profit. That supports trend strength, but it also raises the chance of profit-taking if momentum cools. The nearby support area sits around 207.64 to 215.94, and it looks fairly solid right now. There is also a nearby thin-trading zone above between 216.30 and 216.91, so moves can travel faster if price enters that area. From a trading point of view, the trend still has support. The main question is whether pullbacks stay orderly above or near 207.64 to 215.94.
Short Interest & Covering Risk for ROST
This analysis looks at overall short interest positioning, focusing on the broader setup rather than short-term noise.
Shows how likely a short squeeze may be under current market conditions.
Short Exposure Percentile
Short interest is within its typical range, with no clear imbalance between buyers and sellers. (Historical percentile: 50%)
Structure Analysis
ROST Short positioning looks normal. Current days to cover is 3.2 trading days, meaning short positions could unwind at a normal pace. Short covering is likely to have a normal impact on price moves. No meaningful structural fragility is currently detected (Fragility Score 24/100, DTC percentile 50%) while price maintains a mild upward bias (20D return 7.2%) and liquidity softening modestly (volume -8%).
Risk Summary
No clear bull trap characteristics detected. Recent price behavior remains broadly consistent with current positioning.This reading helps confirm that current price action remains structurally healthy and does not indicate elevated trap risk.
Why Price Reactions May Be Stronger?
Price action is compressing (range is tightening), which can make breaks more sensitive. Price is consolidating near highs with a weak upward bias; surface strength may mask a more fragile structure. Adaptive thresholds applied to liquidity weakness, near-high detection, and compression sensitivity. High-level consolidation and compression suggest a fragile upside structure. As a result, similar news or market events could lead to price moves about 1× larger than usual.
Note:
Short interest data is reported every two weeks by
FINRA.
The most recent snapshot is
2026-02-27 (ET).
Because this data updates slowly, it is not intended to predict short-term price moves. Instead, it helps describe longer-term market structure and where pressure may be building if prices begin to move.