Shopify Inc. (SHOP) Stock Price & Analysis
Market: NASDAQ • Sector: Technology • Industry: Software - Application
Shopify Inc. (SHOP) Profile & Business Summary
Shopify Inc., a commerce company, provides a commerce platform and services in Canada, the United States, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The company's platform enables merchants to displays, manages, markets, and sells its products through various sales channels, including web and mobile storefronts, physical retail locations, pop-up shops, social media storefronts, native mobile apps, buy buttons, and marketplaces; and enables to manage products and inventory, process orders and payments, fulfill and ship orders, new buyers and build customer relationships, source products, leverage analytics and reporting, manage cash, payments and transactions, and access financing. It also sells custom themes and apps, and registration of domain names; and merchant solutions, which include accepting payments, shipping and fulfillment, and securing working capital. The company was formerly known as Jaded Pixel Technologies Inc. and changed its name to Shopify Inc. in November 2011. Shopify Inc. was incorporated in 2004 and is headquartered in Ottawa, Canada.
Key Information
| Ticker | SHOP |
|---|---|
| Leadership | Tobias Lutke |
| Exchange | NASDAQ |
| Official Site | https://www.shopify.com |
Market Trend Overview for SHOP
One model, two time views: what the market looks like right now, and where the larger trend is heading over time.
This model looks at how prices behave over time to describe the current market environment. It focuses on whether price is moving steadily, stalling, or losing momentum, and checks both short-term and weekly trends for confirmation. The goal is not to predict exact prices, but to help understand when conditions are supportive, risky, or unclear.
Current Market Context (Short-Term)
As of 2026-02-06 (ET), SHOP is moving lower. Price at 112.05 is close to support near 101.30. Moves may slow down, and resistance is near 144.14. View Support & Resistance from Options
Why the market looks this way?
Over the past several sessions, prices have mostly moved lower. The broader weekly trend is also pointing down. This suggests sellers remain in control, and buying carries higher risk right now.
Longer-Term Market Trend (Mid to Long Term)
Shows the bigger market trend, how strong it is, and where risks may start to build over the next few weeks or months. — Updated as of 2026-02-06 (ET)
As of 2026-02-06, SHOP is showing signs of slowing down. Over the longer term, the trend remains bearish.
SHOP last closed at 112.05. The price is about 3.0 ATR below its recent average price (124.58), and the market is currently in a trend that may be losing strength.
The downtrend is well established, but price is stretched, raising the risk of short-term bounces.
Trend score: 45 out of 100. Overall alignment is unclear. The market is currently in a late-stage trend that may be losing strength. The longer-term trend is still negative, but short-term signals are not yet confirming it.
Price is far from its recent average (about 3.0 ATR away). Chasing the move at this level carries a higher risk of a pullback.
There is no clear risk level acting as a key boundary right now.
On 2026-01-20, trend conditions deteriorated, suggesting that moves in the prior direction became less dependable.
[2026-02-05] Trading activity was heavy, but price made little progress.
Recent bars show repeated high-effort moves with limited net progress, indicating active absorption. This suggests growing structural resistance and reduced efficiency in the current direction.
Late-day trading leaned in one direction, but price moves were choppy into the close.
Short Interest & Covering Risk for SHOP
This analysis looks at overall short interest positioning, focusing on the broader setup rather than short-term noise.
Shows how likely a short squeeze may be under current market conditions.
Short Exposure Percentile
Short interest is relatively low, indicating limited pressure from short positions. (Historical percentile: 13%)
Structure Analysis
SHOP Short positioning looks normal. Current days to cover is 2.1 trading days, meaning short positions could unwind at a normal pace. Short covering is likely to have a normal impact on price moves.
Bull Trap Structural Risk
No clear bull trap characteristics detected. Recent price behavior remains broadly consistent with current positioning.This reading helps confirm that current price action remains structurally healthy and does not indicate elevated trap risk.
Average trading volume is weakening, indicating contracting liquidity. As a result, similar news or market events could lead to price moves about 1× larger than usual.
Note:
Short interest data is reported every two weeks by
FINRA.
The most recent snapshot is
2026-01-15 (ET).
Because this data updates slowly, it is not intended to predict short-term price moves. Instead, it helps describe longer-term market structure and where pressure may be building if prices begin to move.