The J. M. Smucker Company (SJM) Stock Price & Analysis
Market: NYSE • Sector: Consumer Defensive • Industry: Packaged Foods
The J. M. Smucker Company (SJM) Profile & Business Summary
The J. M. Smucker Company manufactures and markets branded food and beverage products worldwide. It operates in three segments: U.S. Retail Pet Foods, U.S. Retail Coffee, and U.S. Retail Consumer Foods. The company offers mainstream roast, ground, single serve, and premium coffee; peanut butter and specialty spreads; fruit spreads, shortening and oils, and frozen sandwiches and snacks; pet food and pet snacks; and foodservice hot beverage, foodservice portion control, and flour products, as well as dog and cat food, frozen handheld products, juices and beverages, and baking mixes and ingredients. It provides its products under the Meow Mix, 9Lives, Kibbles 'n Bits, Milk-Bone, Pup-Peroni, Rachael Ray Nutrish and Nature's Recipe, Folgers, Café Bustelo, Dunkin', Folgers, Café Bustelo, 1850, Jif, Smucker's, Smucker's Uncrustables, Robin Hood, and Five Roses. The company sells its products through direct sales and brokers to food retailers, club stores, discount and dollar stores, online retailers, pet specialty stores, natural foods stores and distributors, drug stores, military commissaries, and mass merchandisers. Smucker Company was founded in 1897 and is headquartered in Orrville, Ohio.
Key Information
| Ticker | SJM |
|---|---|
| Leadership | Captain Mark T. Smucker |
| Exchange | NYSE |
| Official Site | https://www.jmsmucker.com |
Market Trend Overview for SJM
One model, two time views: what the market looks like right now, and where the larger trend is heading over time.
This model looks at how prices behave over time to describe the current market environment. It focuses on whether price is moving steadily, stalling, or losing momentum, and checks both short-term and weekly trends for confirmation. The goal is not to predict exact prices, but to help understand when conditions are supportive, risky, or unclear.
Current Market Context (Short-Term)
As of 2026-02-06 (ET), SJM is moving higher. Price at 109.51 is above support near 102.41. If price moves higher, it may meet resistance around 112.36. View Support & Resistance from Options
Why the market looks this way?
Prices have generally been moving higher over recent sessions. Upward moves appear steady but not aggressive. This supports a bullish bias, though upside momentum remains moderate.
Longer-Term Market Trend (Mid to Long Term)
Shows the bigger market trend, how strong it is, and where risks may start to build over the next few weeks or months. — Updated as of 2026-02-06 (ET)
As of 2026-02-06, SJM is in a strong upward move. Over the longer term, the trend remains bearish.
SJM last closed at 109.51. The price is about 1.4 ATR above its recent average price (105.68), and the market is currently in a strong upward move.
Short-term strength is developing against a weaker long-term trend, which increases the risk of downside reversals.
Trend score: 70 out of 100. Overall alignment is moderate. The market is currently in a strong and established uptrend. Some trend alignment is present, but the structure is still forming.
A key downside level is near 97.02. If price falls below this area, the current upward trend would likely weaken or break.
A systematic trend-activation signal was most recently triggered on 2026-01-15, reflecting a technical shift toward positive directional alignment.
[2025-12-24] Price moved quickly and looked strong, but participation was limited.
Recent price advances remain intact, but efficiency has steadily deteriorated while effort has increased. This divergence suggests a late-stage expansion where upside follow-through may become less reliable.
There was no clear sign of meaningful positions being carried into the overnight session.
Short Interest & Covering Risk for SJM
This analysis looks at overall short interest positioning, focusing on the broader setup rather than short-term noise.
Shows how likely a short squeeze may be under current market conditions.
Short Exposure Percentile
Short interest is within its typical range, with no clear imbalance between buyers and sellers. (Historical percentile: 50%)
Structure Analysis
SJM Short positioning looks normal. Current days to cover is 4.3 trading days, meaning short positions could unwind at a normal pace. Short covering is likely to have a normal impact on price moves.
Bull Trap Structural Risk
No clear bull trap characteristics detected. Recent price behavior remains broadly consistent with current positioning.This reading helps confirm that current price action remains structurally healthy and does not indicate elevated trap risk.
Price is consolidating near highs with a weak upward bias, appearing strong on the surface but structurally more fragile. As a result, similar news or market events could lead to price moves about 1× larger than usual.
Note:
Short interest data is reported every two weeks by
FINRA.
The most recent snapshot is
2026-01-15 (ET).
Because this data updates slowly, it is not intended to predict short-term price moves. Instead, it helps describe longer-term market structure and where pressure may be building if prices begin to move.