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T. Rowe Price Group, Inc. (TROW) Corporate Logo

T. Rowe Price Group, Inc. (TROW) Stock Price & Analysis

Market: NASDAQ • Sector: Financial Services • Industry: Asset Management

T. Rowe Price Group, Inc. (TROW) Profile & Business Summary

T. Rowe Price Group, Inc. is a publicly owned investment manager. The firm provides its services to individuals, institutional investors, retirement plans, financial intermediaries, and institutions. It launches and manages equity and fixed income mutual funds. The firm invests in the public equity and fixed income markets across the globe. It employs fundamental and quantitative analysis with a bottom-up approach. The firm utilizes in-house and external research to make its investments. It employs socially responsible investing with a focus on environmental, social, and governance issues. It makes investment in late-stage venture capital transactions and usually invests between $3 million and $5 million. The firm was previously known as T. Rowe Group, Inc. and T. Rowe Price Associates, Inc. T. Rowe Price Group, Inc. was founded in 1937 and is based in Baltimore, Maryland, with additional offices in Colorado Springs, Colorado; Owings Mills, Maryland; San Francisco, California; New York, New York; Philadelphia, Pennsylvania; Tampa, Florida; Toronto, Ontario; Hellerup, Denmark; Amsterdam, The Netherlands; Luxembourg, Grand Duchy of Luxembourg; Zurich, Switzerland; Dubai, United Arab Emirates; London, United Kingdom; Sydney, New South Wales; Hong Kong; Tokyo, Japan; Singapore; Frankfurt, Germany, Madrid, Spain, Milan, Italy, Stockholm, Sweden, Melbourne, Australia, and Amsterdam, Netherlands.

Key Information

Ticker TROW
Exchange NASDAQ
Official Site https://www.troweprice.com
CIK Number 0001113169
View SEC Filings

Market Trend Overview for TROW

One model, two time views: what the market looks like right now, and where the larger trend is heading over time.

Longer-Term Market Trend (Mid to Long Term)

Shows the bigger market trend, how strong it is, and where risks may start to build over the next few weeks or months. — Updated as of 2026-07-14 (ET)

As of 2026-07-14, TROW is moving sideways without a clear direction. Over the longer term, the trend remains bullish.

TROW last closed at 116.07. The price is about 0.3 ATR above its recent average price (115.51), and the market is currently in a sideways market without a clear direction. Price at 116.07 is moving between minor support near 104.40 and minor resistance near 121.17. Direction remains unclear. View Support & Resistance from Options

The market is moving sideways, with no clear direction. Both upside and downside risks remain in play.

Trend Alignment Summary

Trend score: 35 out of 100. Overall alignment is unclear. The market is currently in a sideways market without a clear direction. The longer-term trend is still positive, but short-term signals are not yet confirming it.

Key Risk Level

A key downside risk boundary is near 103.17. If price falls below this area, the current structure would likely weaken further.

Recent Trend Signal

A systematic trend-activation signal was most recently triggered on 2026-06-11, reflecting a technical shift toward positive directional alignment.

Unusual Price Movement

[2026-07-02] Price moved quickly and looked strong, but participation was limited.

Recent Price Behavior

Recent bars show mixed price behavior without a clear shift in structural quality or efficiency.

Overnight Positioning

Closing activity showed limited conviction and did not suggest strong overnight positioning.

Next-day directional probability forecast Last updated: 2026-07-14 (ET)
Next-session outlook for 2026-07-15 (ET)
No clear next-day edge

What the model sees

The model stays neutral because the setup is not clear enough to justify a directional deployment.


Why the model says this

The model does not deploy this setup because price is still close to a gamma transition zone, recent price behavior has shown failed reversal memory, and there is meaningful next-session pullback or digestion risk. Predictability is 46%, agreement is 93%, and reversal risk is 18%.

NOTE: This next-day up/down probability forecast module is still being tested for accuracy. Please do not rely on it for investment decisions. The model does not account for black swan events or company-specific fundamental news, and its estimates are based solely on technical conditions, capital flow, and market sentiment. View forecast history

Recent Cost Distribution Last updated: 2026-07-14 (ET)

This reading is based on the last 20 trading days of 15-minute price, volume, and VWAP data. Price is modestly above the recent estimated cost basis of 114.73, so the recent structure is still on the firmer side. Price is in the upper half of the main cost band (113.12 to 117.75), which is usually a healthier short-term location because price is holding the stronger side of recent trading activity. The lower down support area sits around 113.12 to 114.72. It looks more like a first buffer than a major floor. The next higher selling area sits around 116.71 to 120.40, so rebounds may begin to slow as price pushes into that zone. Recent positioning looks fairly balanced, with 55% in profit and 45% under water. The main cost band is fairly wide relative to recent ATR, so this structure may behave less cleanly than a tighter setup. From a trading point of view, the structure is still best read by comparing price with the main cost band first, then watching whether the lower support zone or higher supply zone becomes the next directional checkpoint.

Analytical Modules