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United Rentals, Inc. (URI) Corporate Logo

United Rentals, Inc. (URI) Stock Price & Analysis

Market: NYSE • Sector: Industrials • Industry: Rental & Leasing Services

United Rentals, Inc. (URI) Profile & Business Summary

United Rentals, Inc., through its subsidiaries, operates as an equipment rental company. It operates in two segments, General Rentals and Specialty. The General Rentals segment rents general construction and industrial equipment includes backhoes, skid-steer loaders, forklifts, earthmoving equipment, and material handling equipment; aerial work platforms, such as boom and scissor lifts; and general tools and light equipment comprising pressure washers, water pumps, and power tools for construction and industrial companies, manufacturers, utilities, municipalities, homeowners, and government entities. The specialty segment rents specialty construction products, including trench safety equipment consists of trench shields, aluminum hydraulic shoring systems, slide rails, crossing plates, construction lasers, and line testing equipment for underground work; power and heating, ventilating, and air conditioning equipment, such as portable diesel generators, electrical distribution equipment, and temperature control equipment; fluid solutions equipment for fluid containment, transfer, and treatment; and mobile storage equipment and modular office space. This segment serves construction companies involved in infrastructure projects, and municipalities and industrial companies. It also sells aerial lifts, reach forklifts, telehandlers, compressors, and generators; construction consumables, tools, small equipment, and safety supplies; and parts for equipment that is owned by its customers, as well as provides repair and maintenance services. The company sells used equipment through its sales force, brokers, website, directly to manufacturers, and at auctions. The company operates a network of 1,360 rental locations in the United States, Canada, Europe, Australia, and New Zealand. United Rentals, Inc. was incorporated in 1997 and is headquartered in Stamford, Connecticut.

Key Information

Ticker URI
Exchange NYSE
Official Site https://www.unitedrentals.com
CIK Number 0001067701
View SEC Filings

Market Trend Overview for URI

One model, two time views: what the market looks like right now, and where the larger trend is heading over time.

Longer-Term Market Trend (Mid to Long Term)

Shows the bigger market trend, how strong it is, and where risks may start to build over the next few weeks or months. — Updated as of 2026-10-01 (ET)

As of 2026-10-01, URI is moving sideways with low volatility. Over the longer term, the trend remains bullish.

URI last closed at 1034.11. The price is about 0.4 ATR above its recent average price (1020.20), and the market is currently in a sideways market with low volatility. Price at 1034.11 is moving between light support near 1006.20 and minor resistance near 1053.74. Direction remains unclear. View Support & Resistance from Options

Price is moving in a tight range. This often leads to a stronger move once the range breaks, increasing one-sided risk.

Trend Alignment Summary

Trend score: 40 out of 100. Overall alignment is unclear. The market is currently in a sideways phase with tightening price movement. The longer-term trend is still positive, but short-term signals are not yet confirming it.

Key Risk Level

There is no clear key risk boundary right now.

Recent Trend Signal

On 2026-08-20, trend conditions deteriorated, suggesting that moves in the prior direction became less dependable.

Unusual Price Movement

[2026-10-01] Moderate participation supported a steady price advance.Bullish signal near resistance (0.60 ATR away). Selling pressure may appear.

Recent Price Behavior

Recent bars show mixed price behavior without a clear shift in structural quality or efficiency.

Overnight Positioning

Closing activity showed limited conviction and did not suggest strong overnight positioning.

Next-day directional probability forecast Last updated: 2026-10-01 (ET)
Next-session outlook for 2026-10-02 (ET)
Bullish setup for the next session

What the model sees

The model sees a bullish edge, with 60.1% upside probability and a still-actionable balance between confirmation and reversal risk.


Why the model says this

Up probability is 60.1%, with predictability at 48% and signal agreement at 100%. Reversal risk is 22%. That suggests the directional case is supported by broad confirmation and still retains usable quality. At the same time, price is still close to a gamma transition zone.

NOTE: This next-day up/down probability forecast module is still being tested for accuracy. Please do not rely on it for investment decisions. The model does not account for black swan events or company-specific fundamental news, and its estimates are based solely on technical conditions, capital flow, and market sentiment. View forecast history

Recent Cost Distribution Last updated: 2026-10-01 (ET)

This estimate uses 1-minute price, volume, and VWAP data from the last 50 trading days, with turnover-based decay. The sample period is 2026-07-23 to 2026-10-01. The current price is 1034.11, 2.88% below the estimated average cost of 1064.81. An estimated 39.8% of recent positioning is below the current price, while 59.9% is above it. The peak-density price is 1044.00. The largest concentrated cost region is 984.75 to 1028.25 and contains 33.0% of the estimated distribution. The current price is within the 1029.75 to 1038.75 cost region. The nearest region below the current price is 984.75 to 1028.25. The nearest region above the current price is 1042.75 to 1049.75.

Short Interest & Covering Risk for URI

This analysis looks at overall short interest positioning, focusing on the broader setup rather than short-term noise.

Squeeze Score 0.84

Shows how likely a short squeeze may be under current market conditions.

Key Market Risk Indicators
Short Crowding (Short Interest / Float) 2.50%
Short Positions Trend Increasing
Liquidity Trend (Average Daily Volume) -8.35%
20-Day Return 5.54%
Price vs 20-Day High Trading Near Highs

Short Exposure Percentile

Short interest is within its typical range, with no clear imbalance between buyers and sellers. (Historical percentile: 50%)

Structure Analysis

URI Short positioning looks normal. Current days to cover is 3.9 trading days, meaning short positions would unwind somewhat slower than average. Short covering is likely to have a normal impact on price moves. No meaningful structural fragility is currently detected (Fragility Score 13/100, DTC percentile 94%) as price consolidates near recent highs (20D return 5.5%) with short positioning continuing to expand and liquidity softening modestly (volume -8%). Positioning is historically elevated, although price and liquidity conditions do not yet confirm structural fragility.

Risk Summary

No clear bull trap characteristics detected. Recent price behavior remains broadly consistent with current positioning.This reading helps confirm that current price action remains structurally healthy and does not indicate elevated trap risk.

Why Price Reactions May Be Stronger?

Days-to-Cover is elevated versus its own history, but absolute short interest remains moderate. In the latest reporting period, short interest continues to increase. Adaptive thresholds applied to liquidity weakness, near-high detection, and compression sensitivity. As a result, similar news or market events could lead to price moves about 1× larger than usual.


Note: Short interest data is reported every two weeks by FINRA. The most recent snapshot is 2026-09-15 (ET).
Because this data updates slowly, it is not intended to predict short-term price moves. Instead, it helps describe longer-term market structure and where pressure may be building if prices begin to move.

Analytical Modules