Zeta Global Holdings Corp. (ZETA) Stock Price & Analysis
Market: NYSE • Sector: Technology • Industry: Software - Application
Zeta Global Holdings Corp. (ZETA) Profile & Business Summary
Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. Its Zeta Marketing Platform analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry's opted-in data set for omnichannel marketing; and Consumer Data platform ingests, analyzes, and distills disparate data points to generate a single view of a consumer, encompassing identity, profile characteristics, behaviors, and purchase intent. It also offers various types of product suites, such as opportunity explorer, and CDP+, which helps in consolidating multiple databases and internal and external data feeds and organize data based on needs and performance metrics. The company was incorporated in 2007 and is headquartered in New York, New York.
Key Information
| Ticker | ZETA |
|---|---|
| Exchange | NYSE |
| Official Site | https://www.zetaglobal.com |
Market Trend Overview for ZETA
One model, two time views: what the market looks like right now, and where the larger trend is heading over time.
SRE (WhaleQuant Structural Regime Engine) SRE evaluates how price structure evolves across daily and weekly timeframes to define the prevailing market regime. Beyond identifying trends, consolidations, and exhaustion phases, it distinguishes between raw structural strength and deployable participation quality. The model dynamically adjusts for structural context and extension risk, assessing whether conditions are supportive, stretched, fragile, or structurally impaired. Its purpose is not to forecast precise price levels, but to determine whether risk deployment is aligned with underlying market structure.
Longer-Term Market Trend (Mid to Long Term)
Shows the bigger market trend, how strong it is, and where risks may start to build over the next few weeks or months. — Updated as of 2026-08-28 (ET)
As of 2026-08-28, ZETA is starting to move higher. Over the longer term, the trend remains bullish.
ZETA last closed at 30.54. The price is about 2.7 ATR above its recent average price (27.69), and the market is currently in an early upward move. Price at 30.54 is holding above minor support near 27.20. If price continues higher, it may face minor resistance around 32.72. View Support & Resistance from Options
The broader uptrend is still intact, but price has moved far from its recent average, increasing the risk of a pullback.
Trend score: 80 out of 100. Overall alignment is strong. The market is currently in an early-stage uptrend. Trend signals are well aligned across timeframes, suggesting a stable and consistent trend.
Price is stretched well above its recent average (about 2.7 ATR). Upside extension is elevated, and chasing strength here carries a higher pullback risk.
A key downside risk boundary is near 22.89. If price falls below this area, the current structure would likely weaken further.
A systematic trend-activation signal was most recently triggered on 2026-08-04, reflecting a technical shift toward positive directional alignment.
[2026-08-26] Price moved quickly and looked strong, but participation was limited.
Recent price action shows orderly upward progression with no major deterioration in bar-level efficiency. Structural conditions remain broadly constructive.
There was no clear sign of meaningful positions being carried into the overnight session.
The model sees a credible bullish edge, with 67.4% upside probability, strong signal alignment, and reward/risk that remains meaningfully favorable.
Up probability is 67.4%, with predictability at 61% and signal agreement at 93%. Reversal risk is 26%, while reward/risk stands at 0.32. That suggests the directional case is supported by broad confirmation and still retains usable quality. At the same time, recent price behavior has shown failed reversal memory.
NOTE: This next-day up/down probability forecast module is still being tested for accuracy. Please do not rely on it for investment decisions. The model does not account for black swan events or company-specific fundamental news, and its estimates are based solely on technical conditions, capital flow, and market sentiment. View forecast history
This estimate uses 1-minute price, volume, and VWAP data from the last 27 trading days, with turnover-based decay. The sample period is 2026-07-23 to 2026-08-28. The current price is 30.54, 12.37% above the estimated average cost of 27.18. An estimated 97.9% of recent positioning is below the current price, while 1.3% is above it. The peak-density price is 28.45. The largest concentrated cost region is 26.88 to 29.42 and contains 54.4% of the estimated distribution. The current price is within the 30.18 to 30.62 cost region. The nearest region below the current price is 29.83 to 30.07.
Short Interest & Covering Risk for ZETA
This analysis looks at overall short interest positioning, focusing on the broader setup rather than short-term noise.
Shows how likely a short squeeze may be under current market conditions.
Short Exposure Percentile
Short interest is relatively low, indicating limited pressure from short positions. (Historical percentile: 9%)
Structure Analysis
ZETA Short positioning looks normal. Current days to cover is 4.1 trading days, meaning short positions could unwind at a normal pace. Short covering is likely to have a normal impact on price moves. No meaningful structural fragility is currently detected (Fragility Score 24/100, DTC percentile 39%) despite a strong upward price move (20D return 41.4%) and liquidity contracting meaningfully (volume -34%).
Risk Summary
No clear bull trap characteristics detected. Recent price behavior remains broadly consistent with current positioning.This reading helps confirm that current price action remains structurally healthy and does not indicate elevated trap risk.
Why Price Reactions May Be Stronger?
Average trading volume is weakening, indicating contracting liquidity. Price action is compressing (range is tightening), which can make breaks more sensitive. Adaptive thresholds applied to liquidity weakness, near-high detection, and compression sensitivity. As a result, similar news or market events could lead to price moves about 1× larger than usual.
Note:
Short interest data is reported every two weeks by
FINRA.
The most recent snapshot is
2026-07-31 (ET).
Because this data updates slowly, it is not intended to predict short-term price moves. Instead, it helps describe longer-term market structure and where pressure may be building if prices begin to move.