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AppLovin Corporation (APP) Stock Profile & Financial OverviewAppLovin Corporation

Listed on NASDAQ • Technology / Software - Application
APP logo

APP Company Overview & Business Description

AppLovin Corporation engages in building a software-based platform for mobile app developers to enhance the marketing and monetization of their apps in the United States and internationally. The company's software solutions include AppDiscovery, a marketing software solution, which matches advertiser demand with publisher supply through auctions; Adjust, an analytics platform that helps marketers grow their mobile apps with solutions for measuring, optimizing campaigns, and protecting user data; and MAX, an in-app bidding software that optimizes the value of an app's advertising inventory by running a real-time competitive auction. Its business clients include various advertisers, publishers, internet platforms, and others. The company was incorporated in 2011 and is headquartered in Palo Alto, California.

Key Information

Symbol: APP
CEO: Adam Arash Foroughi
Exchange: NASDAQ
CIK: 0001751008
SEC Filings: View SEC →

Current Trend for APP

An assessment of the current trend environment for APP, based on the latest closing price data and intended to describe the market context heading into the next trading session.

As of 2025-12-24, the current trend for APP is a Strong Momentum Environment (High Conviction Uptrend).

Daily and weekly trends are in bullish alignment, forming a strong medium-term uptrend.

  • The weekly backdrop provides strong tailwinds, confirming that the medium-term path of least resistance is upward.
  • Price is currently trending at a healthy distance, sitting 1.22 ATR away from the adaptive KAMA baseline.
  • The market is maintaining a healthy 'Higher-High, Higher-Low' sequence, confirming buyer control.

Explore More Data

Adaptive Trend Model · Daily & Weekly (2025-12-24 ET)

This model uses an adaptive trend algorithm based on daily and weekly price data to identify whether a stock is in an uptrend, downtrend, or consolidation over a multi-week to multi-month horizon. Compared with traditional moving-average systems, it filters short-term noise more effectively, captures trend continuation more reliably, and provides a stronger basis for position sizing and risk-management decisions such as stop-loss and take-profit levels.

As of 2025-12-24, APP in a non-directional consolidation; Long-term trend is bullish.

Trend Strength: APP last closed at 727.50, trading 0.9 ATR above the adaptive KAMA baseline (699.22). Technical Classification: Non-Directional / Range-Bound.

Trend Score: Technical Score: 35/100. Classification: Sideways. Alignment: Indeterminate. Logic: Price action is range-bound or lacking sufficient slope for trend confirmation.

SuperTrend Risk: Structural Support: Adaptive SuperTrend at 598.63. This level serves as the calculated invalidation point for the current upward structure.

Risk Skew: Multi-timeframe risk skew is currently assessed as Non-Directional. Price is oscillating within a low-momentum range. Risk is two-sided, favoring mean-reversion strategies over trend-following.

Key Levels: Key technical references: Spot 727.50, KAMA 699.22.

APP Real-Time Stock Price & Market Data (Updated: Dec 23 12:53 PM EST)

Price
722.39
Change
-11.20996
Change %
-1.53%
Open
727.38
Previous Close
733.6
High
737
Low
710.25
Volume
1,306,217
Market Cap
244,348,370,944
EV/EBITDA
57.8

APP Shares Outstanding, Float, Short Interest & Ownership (Updated: Dec 23 12:53 PM EST)

Shares Outstanding
307,597,000
FloatShares
242,898,397
Float Ratio
78.97%
Shares Short
14,866,419
Short Percent Of Float
The percent of float shares currently sold short. Reflects market sentiment and risk of a short squeeze.
5.06%
Short Ratio
Days needed to cover all short positions. Indicates short-selling pressure.
3.33 trading days
Held Percent Insiders
18.72%
Held Percent Institutions
82.84%